SOURCE: EMD Serono, Inc.

EMD Serono, Inc.

EMD Serono, Inc.

August 18, 2011 12:03 ET

Think You Know the Real Story on the Birds and Bees and Making Babies? Getting Pregnant May Be Harder Than You Think

New Campaign and Music Video Aim to Educate and Get People Talking About Fertility Issues

ROCKLAND, MA--(Marketwire - Aug 18, 2011) - People often spend so long trying not to get pregnant, that when the time is right to start a family -- usually in their late 20s and 30s -- it can be a shock if getting pregnant isn't easy. The truth is 1 in 8 couples have difficulty getting pregnant, and despite the prevalence, fertility issues go unspoken and stigmatized because people don't want to think that it can happen to them. Now, it's time to break the stigma and get the conversation going with Birds & Bees: The Real Story campaign, which launched today to empower people to talk about fertility and share what they learn with others. The campaign invites people to spread awareness about how common fertility issues really are so couples will get treated sooner and have a better chance of getting pregnant.

Help spread awareness by watching and sharing a brand new music video called "The Early Bird Catches the Sperm," that informs you no matter where you or your friends are in the baby process. Viewable at www.Facebook.com/BirdsBeesRealStory, the video features an average, early 30-something bird and bee couple Karen and Neil who are ready to fill the nest but learn that sometimes even birds and bees have trouble making babies. Watch their experiences and learn that it's never too soon to take action and see a reproductive endocrinologist (a doctor specializing in fertility).

Even though fertility issues are common, the good news is that they are often treatable with the help of a reproductive endocrinologist. Most people are treated with conventional therapies, such as medication or in-patient procedures, and less than five percent of infertile couples in treatment end up using IVF.

"Like" the Birds & Bees: The Real Story Facebook page and share the video with friends to help other couples increase their chances of getting pregnant by visiting www.Facebook.com/BirdsBeesRealStory. On Birds & Bees: The Real Story Facebook page, find facts, tools and resources to inform your pregnancy journey -- even if you hit a few speed bumps. To find a fertility specialist, including a reproductive endocrinologist, in your area that may be able to help, visit www.FertilityLifeLines.com/Specialist.

Birds and Bees: The Real Story Facebook page and webisode are provided by EMD Serono, Inc.

About Birds and Bees: The Real Story
Birds and Bees: The Real Story webisode and Facebook page encourage people to share information with friends and seek expert help from a reproductive endocrinologist sooner if they have issues getting pregnant. By taking a lighter approach, the campaign aims to reach even people who are embarrassed or afraid to talk about their fertility issues or questions, making it more mainstream to discuss, share with others and get medical help, if needed. The short, catchy music video "The Early Bird Catches the Sperm" helps convey that while some people may think that they won't have any trouble getting pregnant, the real story is that fertility issues affect 7.3 million people in the U.S. Visit www.Facebook.com/BirdsBeesRealStory to learn more and get the facts on family building, whether you are thinking about trying, in the process of trying, or haven't gotten there quite yet.

About Fertility Issues
Getting pregnant -- at any age -- is not an automatic. And as you age, it may become increasingly difficult to conceive, despite all the media stories you've heard. At 30, a healthy woman has a 20% chance of getting pregnant each month if she and her partner are trying with regular, unprotected intercourse. If you are under the age of 35 and have been trying to conceive for a year or more, or are over the age of 35 and have been trying to conceive for six months, visit a reproductive endocrinologist as soon as possible in order to potentially reduce the chance of frustration later on.

About EMD Serono, Inc.
EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, is a leader in the US biopharmaceutical arena, integrating cutting-edge science with unparalleled patient support systems to improve people's lives. EMD Serono has more than 1100 employees around the country and fully integrated commercial, clinical and research operations in Massachusetts. For more information, visit www.EMDSerono.com.