St. Joseph Media

St. Joseph Media

April 20, 2011 10:19 ET

Think Your Fiancee Is Over Their Ex? Or That Size Doesn't Matter?

2011 Weddingbells Annual Reader Survey Reveals Nearly 1 in 3 Brides-to-be Aren't Completely Over Their Ex and 59% Confess Size Matters (when it comes to rings...)

TORONTO, ONTARIO--(Marketwire - April 20, 2011) - Love is in the air and apparently so are some doubts and a lot of passion as Weddingbells Magazine reveals the results of its 2011 Annual Reader Survey. More than 2,000 brides-to-be dished about their impending nuptials on everything from engagements and relationships to style, traditions and the final bill. The 2011 Annual Reader Survey is a joint study of Weddingbells' and its French sister publication, MARIAGE Québec and is the most comprehensive study on Canadian brides in the country.

Highlights from this year's survey include:

  • 30% of brides said they're not sure they're completely over a past relationship (an increase from 22% in 2010).

  • When it comes to rings, 59% of brides confessed size matters, and 65% were involved in the selection of the engagement ring and 25% of brides made the final decision

  • 25% admitted to putting pressure to pop the question on their future grooms.

  • 19% of brides say they are having more disagreements with their fiancé since becoming engaged – but 50% say they have more passion in their relationship since becoming engaged.

  • Almost one-third (32%) of brides agree that prenuptial agreements are a good idea (up from 26% in 2010).

  • According to brides, grooms are more likely to delay the wedding due to cold feet (82%) than brides (18%).

  • 74% of engaged couples are currently living together

  • 39% of proposals happen in the months of December to February

Weddings are also costing more. The average expected cost of a wedding in 2011 was $23,330 (up from $20,129 in 2010). The average cost of a wedding gown is also up, at $1,798 in 2011 compared to $1,093 in 2010. Once married, 72% of brides will completely share finances (another 10% are unsure).

The full Weddingbells2011 Annual Reader Survey can be found at

The survey was conducted online from February 15 to March 9, 2011. A national sample of 2,309 engaged or recently married readers participated in the survey. Confidence interval: +/-2.0%, 19 times out of 20.

About Weddingbells

Weddingbells is the modern, savvy, style-conscious Canadian bride-to-be's authority on all aspects of wedding planning including: fashion, beauty, reception details, registry and honeymoon travel. Weddingbells publishes five different editions twice annually, targeting 11 different regional areas across the country.

About St. Joseph Media

St. Joseph Media publishes Weddingbells, MARIAGE Québec, FASHION Magazine, Toronto Life, WHERE Canada magazines, Canadian Family, Quill & Quire and Ottawa Magazine. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four distinct business platforms: content, print, documents and media.

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