Famous Players

Famous Players

July 14, 2005 14:19 ET

THINKFilm And Famous Players Donate Portion of Award-Winning Documentary MURDERBALL's Opening Week Revenue to Access 2 Entertainment Program

TORONTO, ONTARIO--(CCNMatthews - July 14, 2005) - THINKFilm and Famous Players today announced that they will contribute a portion of the award-winning documentary MURDERBALL's opening week revenues to the Access 2 Entertainment program, managed by Easter Seals Canada on behalf of a national group of disability organizations. For theatre and showtime information, visit www.famousplayers.com.

MURDERBALL, winner of the Documentary Audience Award at the 2005 Sundance Film Festival, opens at the Cumberland Theatre in Toronto, the Fifth Avenue Theatre in Vancouver, and the AMC Forum in Montreal this Friday July 15, and expands across the country on July 29.

Featuring fierce rivalry, stopwatch suspense, and larger-than-life personalities, MURDERBALL is played by tough, highly competitive rugby players...quadriplegic rugby players. Whether by car wreck, fistfight, gunshot or rogue bacteria, these men were forced to live life sitting down. In their own version of the full-contact sport, they smash the hell of out of each other in custom made gladiator-like wheelchairs. And no, they don't wear helmets.

MURDERBALL tells the story of a group of world-class athletes unlike any ever shown on screen. In addition to smashing chairs, it smashes every stereotype about the disabled. It's a film about family, revenge, honor, sex (yes, they can) and the triumph of love over loss.

THINKFilm President Jeff Sackman is thrilled with this partnership. "We are extremely pleased to be working with Easter Seals and the Access 2 Entertainment team. As a group, they encompass everything that the film represents: strength, courage and the triumph of the human spirit."

Access 2 Entertainment is a unique program that provides access and entertainment opportunities for people with disabilities. The Access 2 Entertainment identification card is issued to a person with a disability who requires a support person when visiting various entertainment or leisure destinations and is currently accepted by most movie theatres across Canada. The Access 2 Entertainment program was developed by a National Advisory Group of disability organisations in consultation with Famous Players and Cineplex Galaxy.

Our involvement with the development of the Access 2 Entertainment card was an incredible experience, and we are pleased to join with THINKFilm in contributing to the card's on-going success," said Nuria Bronfman, Vice President of Corporate Affairs for Famous Players.

Easter Seals, as administrator of the Access 2 Entertainment Card program, has issued nearly 10,000 cards to individuals with a disability since the launch of the program in March of this year.

"We are delighted to have been able to play a role in building an exciting, some have it called it historic partnership with the disability community and two major entertainment corporations," said Max Beck, CEO of Easter Seals Canada. "Together we have designed a unique network that will enable us to provide valuable new access and entertainment opportunities for people with disabilities. We are pleased that these efforts are being recognized by such socially responsible organizations like THINKfilm and Famous Players, and they are partnering with us on a project we feel so passionately about."

About ThinkFilm

A privately held film distributor with offices in New York City and Toronto, THINKFilm represents specialized cinema at its best - bold, business-oriented, yet fiercely and financially independent. Recent and forthcoming releases include the Academy Award winning documentary BORN INTO BROTHELS, the Academy Award nominated BEING JULIA, the Sundance smash THE ARISTOCRATS and Atom Egoyan's WHERE THE TRUTH LIES.

About Famous Players

Celebrating its 85th anniversary, Famous Players is Canada's top grossing theatrical exhibitor. Internationally recognized for its superior technology and innovation in theatre design and guest services, the company operates a total of 81 locations with 787 screens across the country, including theatres in its joint venture with IMAX and its partnership with Alliance Atlantis.

About Access 2 Entertainment

The Access 2 Entertainment program was developed by the National Advisory Group of Disability Organizations in consultation with Famous Players and Cineplex Galaxy. Members of the National Advisory Group of disability organizations are: Canadian Abilities Foundation, Canadian Association of the Deaf, Canadian Association of Independent Living Centres, Canadian Hard of Hearing Association, Canadian Paraplegic Association, Easter Seals Canada, Multiple Sclerosis Society of Canada, Alliance for Equality of Blind Canadians and People First of Canada. The program is administered by Easter Seals Canada

About Easter Seals Canada

Since, 1922 Easter Seals Canada has been leading the way to opportunities for people with disabilities. Each year over 140,000 people and families access programs and services across Canada. The most well known services offered are the Easter Seals camp programs. Last year, 32 camps across the country provided opportunities to over 4600 kids with disabilities and promoted the rehabilitation of youngsters with disabilities physically, mentally and spiritually.

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