SOURCE: tastytrade


August 01, 2011 07:50 ET

thinkorswim Creators Launch tastytrade Superstore Bringing Substantial Discounts to Financial Products & Services

CHICAGO, IL--(Marketwire - Aug 1, 2011) - tastytrade, one of the fastest growing financial media companies, today announced the opening of its Superstore, the only place where $1 buys $2 of financial products like brokerage services, investor education products, market data and trading technology.

How it works: Pay $45 a year to become a tastytrade member and get daily trade ideas and exclusive $2 for $1 savings in the Superstore. The member buys a tastytrade voucher for $100, for example, and redeems it for $200 worth of goods and services from the list of well-known financial merchants. The member saves a lot of money on financial products, and the merchant gets an active, engaged customer.

Current tastytrade Superstore brokerage merchants include industry leaders such as OptionsHouse LLC, optionsXpress, TD Ameritrade, TradeKing, and tradeMONSTER. tastytrade members also have access to investor education through leading companies like Investools from TD Ameritrade Holding Corp. and Online Trading Academy. Other categories include subscriptions and publications, trading tools and software.

"tastytrade offers consumers real savings and makes financial media fun and interesting to new investors and trading junkies alike. What makes us different is that instead of us telling you how smart we are, we're going to show you how smart you really are. Plus, we're commercial-free," said Tom Sosnoff, CEO of tastytrade and the co-founder of thinkorswim. "We're going to explode a lot of myths and challenge every listener to become more active and effective at managing their own finances. American consumers grossly underperform when they depend on outdated information and rely on others to create wealth from their investments. tastytrade is going to change that -- and save everybody a lot of money at the same time."

Added Kristi Ross, the President of tastytrade and former CFO of thinkorswim, "We help deliver a better quality customer to our merchant partners, create a new channel for client acquisition and introduce an integrated way to advertise their offerings. Just as we did with online investing by challenging traders to demand better tools and education, we now aspire to elevate the level of engagement for both our members and merchant partners."

About tastytrade

tastytrade's mission is to bring actionable trading ideas and opportunities to the masses through entertaining, educational programming and discounts to trading and investing services. has four hours of live programming hosted by Tom Sosnoff and fellow trader Tony Battista, which is rebroadcast throughout the day. Special guests include entrepreneurs, accomplished investors and market analysts, and sports figures. Membership cost $45/year for exclusive trading ideas., launched in May, 2011, was founded by the core group that built thinkorswim into the award-winning online brokerage.

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Contact Information

  • Contact:

    Frances Del Valle
    Influence Consulting Group
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    Mark Rose
    Influence Consulting Group
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