CINCINNATI, OH--(Marketwired - Oct 12, 2016) - ThinkVine, a leading provider of marketing attribution and optimization solutions today announced placement as a Strong Performer in The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016. In the report, Forrester analysts evaluated the current offering, market presence, and strategy of "the 10 most significant providers" in the industry.
The Forrester report states that, "ThinkVine continues to excel at integrating all marketing exposures at the customer level, and providing deep marketing insights for customer groups across channels. ThinkVine has high scores for its ability to build customer-level models and to optimize customer interactions in flight." In addition, Forrester gave ThinkVine the highest possible score for the execution road map criterion.
Forrester states that ThinkVine clients noted the company's approach, which "allows them to deeply explore the marketing impact of other factors including owned and earned media." In the Vendor Profile, Forrester writes of ThinkVine that, "Advanced marketers seeking to break away from traditional measurement approaches should consider ThinkVine for its customer based marketing measurement approach, using new and innovative techniques."
"ThinkVine's innovative converged solution provides us with a holistic understanding of the value and effectiveness of our media spending and our broader marketing activity," said Jim Davis, VP of Customer Experience at Deckers. "Their robust technology, superior service, and rich analytics provide a clear and positive impact on our business."
"We believe that Forrester analysts recognized key elements in our current offering as well as our strategic direction in the recent Wave report," said Matt Nitzberg, Chief Growth Officer at ThinkVine. "Forrester also discusses 'top-down' techniques like marketing mix modeling and 'bottom-up' approaches such as digital attribution that encourage measurement firms to test ways to combine them into a single technique called unified marketing impact analytics, an approach that we believe suits our strategy well."
ThinkVine's audience-based Marketing Attribution & Optimization Solutions provide marketers with the clarity and confidence needed to optimize short-term and long-term growth and profit. ThinkVine helps B2C organizations strengthen marketing plan effectiveness and efficiency, and create stronger brands over time. Our proven marketing science, scenario-driven software, and tailored advisory services provide decision support to optimize marketing investments. Clients choose our approach because it reflects how they go to market and how their audiences respond. Incorporating all addressable and non-addressable tactics, as well as relevant external factors, our process helps marketers innovate and win.