SOURCE: ThinkVine

ThinkVine

May 03, 2016 12:01 ET

ThinkVine Teams Up With LiveRamp on Online-to-Offline Measurement

Data Connectivity Partnership Enables Omni-Channel Attribution Solution

CINCINNATI, OH--(Marketwired - May 3, 2016) - Brands will find it easier to tie online ads to offline purchases thanks to a partnership between LiveRamp, the leading provider of data connectivity and onboarding services, and ThinkVine, a leading provider of Marketing Attribution and Optimization solutions, the companies announced today. 

Through the partnership, clients benefitting from the advanced attribution capabilities that ThinkVine provides to customers such as Deckers and Urban Outfitters can use LiveRamp's anonymous linking technology Customer Link service to connect their offline sales transaction data and third-party data to online campaign impressions at the consumer-level.

"LiveRamp brings us a holistic view of audience members, showing us that a person is the same across various devices," said ThinkVine CEO Damon Ragusa. "Building strong partnerships with companies like LiveRamp is a key part of the advanced digital attribution capability we've developed, and will enable us to make our scenario planning even more robust."

"Omni-channel attribution is critical for helping brands understand the best way to allocate their marketing budgets," said Travis May, president and GM of LiveRamp. "Together, ThinkVine and LiveRamp provide a people-based approach to measurement that connects data across customer touchpoints for deeper insights and better business decisions."

This story appeared first in MediaPost

About ThinkVine
ThinkVine's audience-based Marketing Attribution & Optimization Solutions provide marketers with the clarity and confidence needed to optimize short-term and long-term growth and profit. ThinkVine helps B2C organizations strengthen marketing plan effectiveness and efficiency, and create stronger brands over time. Our proven data science, scenario-driven software, and tailored advisory services provide decision support to optimize marketing investments. Clients choose our approach because it reflects how they go to market and how their audiences respond. Incorporating all addressable and non-addressable tactics, as well as relevant external factors, our process helps marketers innovate and win. ThinkVine is backed by Northwater Capital, Draper Fisher Jurvetson, DFJ Portage, DFJ Triangle, CincyTech USA and Fifth Third Capital Holdings. More information is available at www.thinkvine.com.

About LiveRamp
LiveRamp connects more than 300 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.

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