SOURCE: Fifth Avenue Place

Fifth Avenue Place

August 31, 2011 13:02 ET

Third-Generation Local Florist Expands Downtown and Online

WallaceFloral.com Announces WICKED Grand Opening at Fifth Avenue Place

PITTSBURGH, PA--(Marketwire - Aug 31, 2011) - Fifth Avenue Place is pleased to announce the grand opening of its newest retail tenant, WallaceFloral.com. As a full-service florist, WallaceFloral.com specializes in fresh and silk floral arrangements, green and blooming plants, fruit baskets, balloons, vases and other decorative gifts.

WallaceFloral.com is a one-source florist that offers grab-and-go bouquets, prepares and delivers orders, and creates unique arrangements for weddings, birthdays and special events. From roses to gerberas, orchids to daffodils, fresh flowers are shipped in daily. Customers can choose from a wide variety of bouquets, or create personalized arrangements with the help of the talented floral designers in the shop.

As a member of Teleflora, WallaceFloral.com has national reach via an extensive network of 38,000 member and affiliate florists. With Teleflora's same-day delivery and guaranteed satisfaction with every order, customers can send flowers anywhere in the country directly from WallaceFloral.com.

A third-generation business owner, Chuck Wallace grew up surrounded by flowers. "I live by a simple motto -- make someone smile," stated Wallace. "Flowers are the perfect way to do just that." Since taking the reins of the original Wallace Floral Shoppe in Mount Washington, Wallace rebranded the family business to WallaceFloral.com and began seeking the right opportunity to expand. "My family has been in business for over seventy years," said Wallace. "With booming residential growth and ongoing development throughout the Cultural District and Market Square, opening a new location Downtown seemed like that perfect opportunity to reach more people and make more smiles."

To celebrate their new location at the gateway to the Cultural District, WallaceFloral.com is brewing a wonderful and WICKED grand opening on Wednesday, September 7 through Friday, September 9. Stop by Fifth Avenue Place to experience the WICKED wonders throughout the center. Discover bewitching floral creations by WallaceFloral.com featuring gravity-defying broomsticks, witches and more.

While there, register to win a truly magical prize featuring a pair of tickets to WICKED and show souvenirs, dinner for two at Caffè Amante, and complimentary bouquets monthly through the end of 2011 -- over $500 in value.

On Thursday, September 8 at lunchtime, keep an eye out for the Flower Fairies from WallaceFloral.com. "Throughout Downtown, our Flower Fairies will be making people smile by giving away free roses and carnations," said Wallace. "Overall, we are thrilled to be a part of Downtown and all of the WICKED excitement here."

WICKED, Broadway's biggest blockbuster, returns to the Benedum Center September 7 through October 2 as part of the PNC Broadway Across America Pittsburgh Series, presented by the Pittsburgh Cultural Trust. Tickets are available at 412-456-4800, wicked.pgharts.org and the Box Office at Theater Square. Based on the best-selling 1995 novel by Gregory Maguire, WICKED is the untold story of the witches of Oz and their remarkable odyssey as they become the Wicked Witch of the West and Glinda the Good.

"Fifth Avenue Place is thrilled to welcome WallaceFloral.com and offer this much-needed amenity to our customers," noted Kerry Shepski, marketing manager for the center. "A top-quality florist rounds out the retail offerings within the multi-use complex. With the addition of WallaceFloral.com, Fifth Avenue Place is truly a one-stop shopping destination for Downtown residents, workers and students."

In addition to the new location at Fifth Avenue Place, the online business continues to grow daily. "The flower industry has changed, and to be successful, we need both bricks and clicks," explained Wallace. "With our rebranded name and new Downtown location, we could not be more excited about the future."

About Fifth Avenue Place
Fifth Avenue Place, located in the heart of the Cultural District at the corner of Fifth & Liberty Avenues, is home to unique specialty shops, food court eateries, and Caffè Amante, a full-service, fine dining restaurant. On-site parking is available in an indoor garage.

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