SOURCE: VoiceSignal

March 21, 2007 19:49 ET

Third Screen Media Partners With VoiceSignal to Provide Ads for New Voice-Enabled Mobile Search Platform

VSearch™ to Ship Embedded in Mobile Phones From VoiceSignal's Top Tier OEM Partners, Service Will Be Free to Consumers

WOBURN, MA -- (MARKET WIRE) -- March 21, 2007 -- VoiceSignal, the global leader in mobile voice technology solutions, announced today a partnership with mobile advertising leader Third Screen Media to provide highly relevant advertisements for the newly announced VSearch™ voice search service to be offered by VoiceSignal.

How VSearch Works

VSearch is the world's first voice driven mobile search service that allows consumers to find information and mobile content by speaking a search term into the VSearch handset application. Leveraging the familiar directory enquiry format, users can find any local business by stating the location and either the name or category keyword into the phone. The system sends the processed audio information to the VSearch server via the mobile data network where the user's query is converted into text by the VSearch speech recognition engine. This unique combination offers the highest accuracy and reliability in all environments for the consumer. The requested listings -- along with relevant, interactive advertisements supplied by Third Screen Media -- are sent to the device and displayed on the screen. The user can review the information, place a call to the business, and get a map of its location and more.

Future versions will deliver to consumers a wide range of innovative information services including access to traffic, weather information, movie times, stock quotes, horoscopes and sports scores. The service integrates specially targeted mobile ads, as well as mapping technology, enabling it to be offered free to consumers. The technology called "VSearch" will be embedded into mass-market handsets made by the worlds leading handset OEMs.

VSearch Free For Consumers

VSearch will be offered in a consistent manner to popular internet search engines in that it is accessible for free and supported by advertising. Users will require a mobile data service plan to enable the handset to connect over the data network to the VSearch Servers.

VSearch Changes the Mobile Paradigm

In making this announcement, Rich Geruson VoiceSignal's CEO said, "There is no easier way to get local information from your phone, VSearch changes the game. We are extremely excited to be partnering with industry leaders like Third Screen Media to bring this ad-supported, free product to consumers."

"We are excited to partner with VoiceSignal in delivering a more relevant mobile experience to the mobile subscriber," said Tom Burgess CEO, Third Screen Media. "VoiceSignal's free local search service adds a significant new dimension of highly targeted inventory to our TSM|Network advertising partners."

About VoiceSignal: VoiceSignal is the global leader in mobile voice technology. Since 2002 more than 110 million copies of its software in 21 languages have shipped embedded in devices from the world's top handset manufacturers. VoiceSignal's unique architecture is compatible with the entire range of mobile devices, from entry-level to enterprise-class devices and smart phones. VoiceSignal solutions are preferred by the largest global handset brands and specified by major operators worldwide. Additional information about the company is available at

About Third Screen Media:

Third Screen Media (TSM) is a software and services company that enables advertising on mobile phones and wireless devices. TSM's MADX product suite links advertisers, publishers, and mobile phone carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. Third Screen Media also operates the TSM|Network, the largest single source of mobile advertising inventory offering best-in-class content, targeted demographics and broad reach. Customers and partners such as USA TODAY, MasterCard, Dunkin Donuts, MSN, The Weather Channel and the world's largest advertising agencies rely on Third Screen Media's products and services to manage advertising campaigns uniquely optimized for mobile devices. For more information about Third Screen Media, visit

Contact Information

  • Press & Analyst Contacts:
    Mira Genser
    +1 (781) 970-5223
    Email Contact

    Jeff Janer
    Third Screen Media
    + 1 (617) 333-3443
    Email Contact

    Nathaniel Eberle
    Racepoint Group
    +1 (781) 487-4620
    Email Contact