SOURCE: Thirstie

Thirstie

February 17, 2016 10:00 ET

Thirstie Secures Broadest Coverage for On-Demand Alcohol Delivery, Acquires DrinkFly

Thirstie Strengthens Its Delivery Footprint, Purchases Chicago's Largest Local Alcohol Delivery Service

NEW YORK, NY--(Marketwired - Feb 17, 2016) - Thirstie, leading alcohol discovery-to-delivery service, announced today it has entered into an agreement to buy DrinkFly, Chicago-based on-demand alcohol delivery company with a presence in Minneapolis/St. Paul, Dallas, Houston and New York. Thirstie is quickly growing its available markets both nationally and internationally, recently expanding its reach to Canada. The DrinkFly acquisition will grow Thirstie's existing footprint in the U.S., particularly in Chicago, becoming the largest on-demand alcohol delivery solution in metro Chicago's sizable wine, beer, and spirits market. Illinois is home to 100+ craft breweries, including two of Thirstie's top selling, Goose Island and Lagunitas, and Chicago is consistently ranked as one of the top 10 drinking cities in the US. 

"DrinkFly has built a loyal user base that we're excited to engage with, providing quick and easy alcohol delivery, as well as content around cocktail culture through The Craft," said founder and CEO Devaraj Southworth. "Because of Thirstie's experience in the market, we are confident the transition will be seamless for DrinkFly users, with the same great service, delivery time and fee structure they've become accustomed to from DrinkFly."

Thirstie is a pioneer in the content-to-commerce marketplace, leading its consumers through the alcohol discovery and purchase process with engaging content (80% of consumers coming through their content platform). DrinkFly users will now have access to a comprehensive spirits experience with news, hosting tips and local content on Thirstie's digital magazine, The Craft, in addition to the Thirstie on-demand site and mobile app.

DrinkFly, founded in 2014, has been the leading alcohol delivery service in Chicago, growing 55% month over month (as of January 2016). Thirstie will acquire DrinkFly's users, deepening its hold in DrinkFly's existing markets, with projections for doubling DrinkFly's month-over-month growth. Alex and Will Cullen, co-founders of DrinkFly, will take on an advisory role at Thirstie and transition DrinkFly's retail partners and customers to the combined entity.

Since November 2014, Thirstie has experienced 34% month-over-month customer growth and now serves 20 markets, with Ontario being the latest expansion. Average order growth has increased 41% with an average order size upwards of $75 and 60% repeat usage. In addition, Thirstie's mobile app is consistently ranked in the Top 100 apps in the Food & Beverage category in the iTunes storefront, receiving over 30,000 monthly downloads. 

Thirstie is available for free online at https://thirstie.com and can be downloaded for iOS or Android devices.

About Thirstie
Thirstie, founded by Devaraj Southworth and Maxim Razmakhin, is making the delivery of alcohol easy for consumers who embrace the convenience of on-demand services. Thirstie's integrated, original lifestyle editorial platform gives consumers the opportunity to discover, engage, and "buy now" -- all from one place. Partnering with several hundred liquor retailers in major cities across the U.S., Thirstie is the go-to discovery, shopping, and delivery tool for anyone seeking cocktail inspirations, a good bottle of wine or food pairing ideas. For more information go to www.thirstie.com.

Contact Information