SOURCE: Thirteen/WNET New York

February 27, 2008 13:17 ET

Thirteen/WNET New York Announces GREEN SQUAD, a National Online, On-Air Initiative That Puts Kids at the Forefront of America's Green Movement

Multi-Platform Project in Development for PBS; National Eco-Competition Begins With Launch of GREEN SQUAD Web Site; National Public Television Broadcast to Air in Spring 2009

NEW YORK, NY--(Marketwire - February 27, 2008) - Ewire -- Thirteen/WNET New York, the most-watched public television station in America, today announces GREEN SQUAD -- a new multi-platform initiative that will engage middle school-aged kids in the quest to make and keep America "green."

In GREEN SQUAD, teams of 12- to 14-year-olds from around the country will challenge friends, families, neighbors, and one another to make their community the "greenest" in America. From creating new ways to recycle and planting trees to hosting "green" car washes and organizing eco-themed social events, the teams will engage in a fun, exciting competition to raise awareness about the need to reduce carbon footprints and keep the planet healthy.

The GREEN SQUAD teams -- chosen from a nationwide search -- will share their progress with America through videos, photos and blogs they upload to a rich, highly interactive Web site, where viewers can support their favorite team, while also learning along with them. Visitors to the GREEN SQUAD site will also discover news and features about improving the environment, a place to add their own content, and instructional material for educators on global environmental issues.

Throughout the year, Thirteen/WNET will cover the competition, using its own cameras as well as footage produced by the teams themselves. This will become the basis for a broadcast miniseries to air nationally on public television in the spring of 2009.

With a nationally known host and a panel of celebrity judges, the starting group of 10-12 teams will be whittled down over four programs until the final face off. Beyond the broadcasts, GREEN SQUAD will also include a major educational outreach campaign through public television stations in communities across America, with a focus on engaging kids, schools and families to measure and reduce their carbon footprint.

For the full release please follow this link: http://www.ewire.com/display.cfm/Wire_ID/4556

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