Contact Information: Contact: Lisa Batchelder Thirteen 212-560-2074
Thirteen/WNET New York Announces GREEN SQUAD, a National Online, On-Air Initiative That Puts Kids at the Forefront of America's Green Movement
Multi-Platform Project in Development for PBS; National Eco-Competition Begins With Launch of GREEN SQUAD Web Site; National Public Television Broadcast to Air in Spring 2009
| Source: Thirteen/WNET New York
NEW YORK, NY--(Marketwire - February 27, 2008) - Ewire -- Thirteen/WNET New York, the
most-watched public television station in America, today announces GREEN
SQUAD
-- a new multi-platform initiative that will engage middle school-aged kids
in the quest to make and keep America "green."
In GREEN SQUAD, teams of 12- to 14-year-olds from around the country will
challenge friends, families, neighbors, and one another to make their
community the "greenest" in America. From creating new ways to recycle and
planting trees to hosting "green" car washes and organizing eco-themed
social events, the teams will engage in a fun, exciting competition to
raise awareness about the need to reduce carbon footprints and keep the
planet healthy.
The GREEN SQUAD teams -- chosen from a nationwide search -- will share
their progress with America through videos, photos and blogs they upload to
a rich, highly interactive Web site, where viewers can support their
favorite team, while also learning along with them. Visitors to the GREEN
SQUAD site will also discover news and features about improving the
environment, a place to add their own content, and instructional material
for educators on global environmental issues.
Throughout the year, Thirteen/WNET will cover the competition, using its
own cameras as well as footage produced by the teams themselves. This will
become the basis for a broadcast miniseries to air nationally on public
television in the spring of 2009.
With a nationally known host and a panel of celebrity judges, the starting
group of 10-12 teams will be whittled down over four programs until the
final face off. Beyond the broadcasts, GREEN SQUAD will also include a
major educational outreach campaign through public television stations in
communities across America, with a focus on engaging kids, schools and
families to measure and reduce their carbon footprint.
For the full release please follow this link:
http://www.ewire.com/display.cfm/Wire_ID/4556