SOURCE: MOSCOT

MOSCOT

September 25, 2014 10:48 ET

This Is Not a Pair of Glasses... This Is The Fall 2014 MOSCOT Originals Collection

PARIS, FRANCE--(Marketwired - Sep 25, 2014) -  SILMO Hall 5 R139 -- MOSCOT, a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections -- today announced the release of four new frames for The Fall 2014 MOSCOT Originals Collection.

MOSCOT has cherry picked its favorite frames from the Moscot family archives, choosing quintessential shapes from the 1930s, 40s, 50s, and 60s -- each the apex of style for its respective decade. Fun and fetching, with new colors, Dark Havana and Honey Blonde, The AVRAM, EZRA, GELT, and YONA take old school style to new heights this fall.

To launch its new Fall 2014 MOSCOT Originals, the Company has created a campaign that pays homage to Magritte's "The Treachery of Images," with inspiration from classic cigar wrappers, and hand drawn representations of its four new styles -- classic, timeless, and a celebration of New York City -- just like the Collection it introduces. 

Introducing The Fall 2014 MOSCOT Originals Collection:

THE AVRAM:

The AVRAM was born a humble medical device, distributed to the needy as part of Lyndon B. Johnson's famous social reform Revenue Act of 1964. Fifty plus years later, The AVRAM returns, a proud prescription for those in need of a fashion fix.

The EZRA:

Ezra ran the busiest fruit stand in the Essex Street Market, but that didn't stop his daily visits to our Grandpa Sol to trade crisp Granny Smith Apples for the pair of eyeglasses he coveted. It took quite a few bushels for Ezra to pay for these classic, WWII era spectacles, but eventually he took care of his debt, while simultaneously proving that an apple a day does not, in all cases, keep the doctor away...

The GELT:

If you love The LEMTOSH, with its keyhole bridge, and diamond-shaped rivets, but want something just a little bit bigger and bolder, The GELT is right on the money. Trust us. (Look it up.)

The YONA:

The big, bold, and beautiful, square-shaped YONA is based on the classic 1950s 3D movie theatre glasses, and is built for your viewing pleasure -- whether you're looking through them... or at them.

PRICING AND AVAILABILITY

The AVRAM, EZRA, GELT, and The YONA retail for $240 as ophthalmic, and $270 as sunglasses, and are available now in MOSCOT Shops; online at moscot.com, and in specialty retail and optical shops worldwide.

MEDIA CONTACT

For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact Jessica Penzari at Vendeloo Inc., 718.522.9875, or via email at jessica@moscot.com. For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com.

ABOUT MOSCOT EYEWEAR

All MOSCOT eyewear is handmade using the highest quality materials, real hardware, and hinges that are riveted through the temple and frame fronts to ensure the sturdiest construction possible. Every MOSCOT frame is available as ophthalmic eyewear or sunglasses, with or without a prescription, and is customizable in a variety of frame and lens color combinations and sizes. With nearly 100 years of eyewear expertise, MOSCOT carefully inspects every frame for quality control in its own labs, housed within its New York City Shops, before dispensing eyewear to customers worldwide.

ABOUT MOSCOT

MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

ABOUT MOSCOT ORIGINALS

The MOSCOT Originals Collection, based on styles from the Moscot family archives from 1930-1970, celebrates the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of the original frame styles including period details, traditional hardware, and real sunglass lenses that precisely duplicate the true old school colors first fabricated by the Company in the 1940s. The faithfully reproduced Collection is available as ophthalmic eyewear or sunglasses, with or without prescription, in a variety of frame and lens color combinations and sizes. If it's not a MOSCOT, it's not an Original.

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