NEW YORK, NY--(Marketwired - December 18, 2013) - Holiday season? More like Anchorman season. Anyone who has checked Facebook, Twitter, or even gone online sometime in the last six weeks knows that it is Ron Burgundy season with today's release of Anchorman 2: The Legend Continues in movie theaters nationwide. The world's favorite man, who was born to have salon-quality hair and read the news, has been all over the media, particularly online. According to data from MAP, Marketwired's social analytics platform powered by Sysomos, it is evident that Mr. Burgundy has indeed been the most-talked-about newscaster on social media.
Using the Sysomos social intelligence engine, Marketwired compared Ron Burgundy to a diverse set of today's top news broadcasts over the past six months to see who was being mentioned the most through social media, and what the sentiment around them was. With the movie coming out today, Marketwired has the data to prove that through the use of social media, this marketing blitz was a massive success.
Ron Burgundy is by far the most popular reporter, beating out the likes of Anderson Cooper, Matt Lauer, and Katie Couric among others. The infographic in this email was developed with results from MAP, powered by Sysomos.
The infographic can be accessed on the blog via the link below, or embedded on your site through the following HTML code.
<a href='http://sqz.co/Xa5o3YH'><img src='http://sqz.co/Wy86Koc' alt='Ron Burgundy; He's Kind Of A Big Deal Infographic - Powered by Sysomos' width='540px' border='0' /></a>
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).
Image Available: http://www.marketwire.com/library/MwGo/2013/12/18/11G010955/Images/RonBurgundy-1034353454898.jpg