August 27, 2013 09:00 ET

This Labor Day Join Oral-B® and NASCAR Driver Ryan Newman to Pledge Your Support for the American Workforce

CINCINNATI, OH--(Marketwired - Aug 27, 2013) - Oral-B

Take the Pledge

  • As you celebrate Labor Day, Oral-B asks you to show your support for American workers. Take the pledge to Start Your Day with the USA by using an Oral-B Pro-Health® All-in-One manual toothbrush. To take part, log on to and take the pledge!

Fast Facts

  • Oral-B and NASCAR driver #39 Ryan Newman have joined forces to celebrate American-built products and challenge all Americans to start their day by brushing with an Oral-B Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.
  • Oral-B is excited about their partnership with Hope For The Warriors® a national nonprofit organization that assists post-9/11 service members, their families, and families of the fallen who have sustained physical and psychological wounds in the line of duty.
  • The Oral-B team encourages people to join them in donating to Hope For The Warriors to help service members build employment-seeking skills and address everyday obstacles as they move forward in their rehabilitation.
  • When you buy an Oral-B manual brush, you're using a brand that supports veterans in the workforce.
  • Follow #OralbUSA on Twitter and "like" Oral-B on Facebook.

Dedication to Hope For The Warriors

Labor Day weekend in Atlanta is the third stop on Oral-B's Built in the USA tour, which includes visiting race cities with Ryan Newman during key American holidays -- Memorial Day, Fourth of July, Labor Day and Veteran's Day.

Oral-B is committed to building high-quality products in America, which is why it is pledging $100,000 as part of its Built in the USA campaign to Hope For The Warriors to assist U.S. service members' reintegration into the workforce.

Built in the USA

Oral-B Pro-Health All-in-One Manual Toothbrush

  • Oral-B's Pro-Health All-in-One manual toothbrush is engineered to perform
    • The bristles are gentle on enamel and help clean hard-to-reach areas
    • The extra-soft gum stimulators massage and stimulate your gums
    • An ergonomic, nonslip handle provides comfort and secure handling while brushing
  • The first Oral-B manual toothbrush was assembled in the USA in 1949; currently, approximately one million toothbrushes are built every day at the company's Iowa City plant.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Hope For The Warriors®
The mission of Hope For The Warriors® ( is to enhance the quality of life for post-9/11 service members, their families, and families of the fallen who have sustained physical and psychological wounds in the line of duty. Hope For The Warriors® is dedicated to restoring a sense of self, restoring the family unit, and restoring hope for our service members and our military families.

Hope For The Warriors® has earned a Four-Star Rating from Charity Navigator ( for two consecutive years. Charity Navigator is an independent organization that evaluates fiscal responsibility and accountability of nonprofits.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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