SOURCE: Smart Mom

Smart Mom

April 20, 2009 09:30 ET

This Mother's Day, Give the Moms in Your Life the Gift of Style With Smart Mom's Teething Bling®

Foodsafe Silicone Jewelry Affordable, Perfect for Teething Toddlers to Chew On, & Gives Moms a Reason to Wear Jewelry Again

ASHTON, MD--(Marketwire - April 20, 2009) - If necessity is the mother of invention, then she would love Smart Mom's Teething Bling (www.smartmomjewelry.com). Smart Mom co-founder Kendra LaDuca came up with the idea for fashionable teething accessories while her daughter was chewing on her leather watchband. Investing four years' time and over $60,000, she and co-founder Amy Maurer Creel created a line of soft silicone accessories that are easy to keep track of, food safe and phthalate-free, and dishwasher safe for easy disinfecting. Now, seven years after they founded the company, they have a genuine hit on their hands. Smart Mom's Teething Bling has been spotted on celebrity moms like Tori Spelling and Angela Bassett and has earned rave reviews from thousands of moms across the nation.

Teething Bling is affordable and easy to accessorize with. There are dozens of colors and several styles, for moms who like to wear bangles or funky necklaces or ones who just want something to hang off a chain in their baby bag. Teething Bling can match or contrast any style, and a sassy pendant or bracelet handy to capture teething toddlers' attention gives moms a reason to wear jewelry again.

Teething Bling runs from $13 to $20, depending on the accessory purchased, with complete boxed kits suitable for wrapping and giving to moms on Mother's Day available for $36. An affordable, useful gift that young moms will get plenty of use out of is an especially hot item this spring. "We generally see a lot of sales around Mother's Day and Christmas," says Amy, "although there's a constant year-round demand for birthday gifts and baby showers. We think that this year the combination of style and affordability will make Teething Bling the surprise must-have accessory for new moms everywhere."

About Smart Mom, LLC

Founded in 2002 as a way to promote pretty and practical products for real Moms, Smart Mom has created the successful Teething Bling® line of fashionable teething accessories and is actively developing other products. Smart Mom donates a percentage of all retail sales to CureSearch and Dress For Success.

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