Quebec Breast Cancer Foundation

Quebec Breast Cancer Foundation

April 12, 2006 10:00 ET

This Spring, Female Solidarity is Alluring! National Bank Donates $256,905 to the Quebec Breast Cancer Foundation

MONTREAL, QUEBEC--(CCNMatthews - April 12, 2006) - The Quebec Breast Cancer Foundation is pleased with the tremendous response Quebec women have given to the National Bank's Allure MasterCard. After only one year, the Bank was able to donate $256,905 to the Foundation, thanks to the purchases made by its Allure cardholders.

"Unfortunately, breast cancer is still affecting too many women. One in nine women will be diagnosed with cancer during her lifetime. Since 1994, the Foundation has given over $10 million for research. Financial support from companies such as National Bank enables the Foundation to honour its commitment to different research projects in Quebec. Initiatives of this kind give us hope that one day life without cancer will be a reality," stated Cynthia Price-Verreault, Chairman of the Quebec Breast Cancer Foundation.

"At National Bank, we are particularly attuned to women's concerns. With the Allure MasterCard credit card, we are offering a generous payment solution that gives clients the best of both worlds: attractive discounts on purchases made at numerous stores, and a contribution to a cause that touches everyone. This donation to the Foundation is equal to a percentage of the sales made by Allure cardholders since the card was launched last year," explained Rejean Levesque, Senior Vice-President - Retail Financial Solutions.

The Allure of MasterCard

Designed specifically for women, the National Bank Allure MasterCard offers a 10% discount on purchases at over 250 participating retail outlets, including San Francisco, Terra Nostra, La Vie en Rose, Aqua, marie claire boutiques, marie claire week-end, Claire France 14 plus, CF, Emotions and Epiderma. Other partners also offer attractive promotions. To remind women of their support for the Quebec Breast Cancer Foundation, the card bears a pink ribbon, the Foundation's logo.

A photo is available. To obtain a copy, please contact the undersigned.


National Bank donated $256,905 to the Quebec Breast Cancer Foundation thanks to the purchases made by Allure MasterCard cardholders. On the photo (left to right): Manon Durocher, Executive Director - Quebec Breast Cancer Foundation, Rejean Levesque, Senior Vice-President - Retail Financial Solutions at National Bank, and Cynthia Price-Verreault, Chairman of the Quebec Breast Cancer Foundation.

About the Quebec Breast Cancer Foundation

The Quebec Breast Cancer Foundation is a non-profit organization committed to funding breast cancer research, promoting breast health and supporting people affected by breast cancer. In 2004, the Foundation awarded over $3 million to three research projects at the Jewish General Hospital, Royal Victoria Hospital and CHUM/Hopital Notre-Dame. Since 1993, the incidence of breast cancer has stabilized and the mortality rate has been dropping steadily since 1990. Research is the key to wiping out breast cancer and ensuring a healthy future. For more details, visit the Foundation's website at

About National Bank of Canada

National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $105 billion in assets and, together with its subsidiaries, employs 16,993 people. The Bank's securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank's website at

The telephone number provided below is for the exclusive use of journalists and other media representatives.

Contact Information

  • National Bank of Canada
    Denis Dube
    Director - Public Relations
    (514) 394-8644