SOURCE: BioNovix, Inc.

January 28, 2008 20:14 ET

This Super Bowl Reap the Benefits of Beer Without the Belly: Scientists Find Antioxidant Hope From Hops

MeridiumXN™ Delivers the Antioxidant Power of Hops in a Convenient Supplement Form

SCOTTSDALE, AZ--(Marketwire - January 28, 2008) - Super Bowl Sunday could well be called "National Beer Day." In the weeks leading up to the annual football final, the sale of brew jumps 15 percent with an estimated $12 million spent on beer for consumption during the game. As fans enjoy the world's oldest and most popular alcoholic beverage, most would be surprised to learn that they may also be improving their health by drinking one of the most potent dietary antioxidants known to science -- Xanthohumol, a naturally occurring flavonoid found in hops.

Researchers at Oregon State University, working with micronutrients found in the flower of the hops plant, isolated this single molecule capable of dramatically reducing an individual's level of oxidative stress. More recent studies by scientists suggest that Xanthohumol may block enzymes that trigger harmful biochemical processes, resulting in a healthier life. Scientists have begun expanding their research, testing the effect of antioxidants such as Xanthohumol on different types of cells, and are seeing the benefits of antioxidants at a new level.

"The published literature and research on its properties are just exploding at this point, and there's a great deal of interest," said Fred Stevens, a researcher with Oregon State University's Linus Pauling Institute and member of BioNovix's Scientific Advisory Board.

Unfortunately, to gain the health benefits of Xanthohumol, an individual would have to consume approximately 60 pints of beer each day. So, football fans looking to improve their antioxidant levels shouldn't count on their beer consumption to play a role in improving their health.

Now a new family of nutraceuticals from BioNovix™, a consumer health products company, captures the powerful health-promoting properties of hops in a convenient and effective capsule and liquid supplemental form. The company's patented nutraceutical supplements MeridiumXN™ and MeridiumXH™ are the world's first products to make Xanthohumol easy for the body to assimilate, releasing its restorative power into the body at a cellular level. Although the health benefits of Xanthohumol have been known for years, until now there has been no simple, healthy way to utilize the power of this potent antioxidant as a nutraceutical. The unique delivery process we use in MeridiumXN™ makes this a one-of-a-kind supplement the best option for today's health-conscious consumer to dramatically reduce their levels of oxidative stress which can cause damage to cells throughout the body.

The health benefits of Xanthohumol have been known for years, and in more than 60 research studies it has been linked to a wide range of potential benefits:

--  Supports cell health to fight oxidative stress
--  Regulates fat metabolism and storage
--  Modulates cholesterol and triglyceride levels
--  Promotes general health to ward off illness
--  Supports eye cornea and retina health
--  Maintains glucose and insulin levels
--  Protects against free radicals better than green tea and red wine,
    with 6 times the power of antioxidant-rich citrus fruits and 4 times the
    strength of soy foods, also high in antioxidants
--  Eliminates toxins from the body

It is widely known that certain "super foods" such as blueberries, açaí, and goji berries contain antioxidants that help reduce these oxidative stress (and something in body) levels within the body, but during winter months it can be difficult and expensive to eat the suggested amount, not to mention that these antioxidant-rich foods may not provide all the benefits of Xanthohumol. And although German brewers are developing new beers with greatly elevated levels of Xanthohumol, officials at BioNovix are betting that most consumers would probably prefer a convenient capsule or liquid form to 60 calorie loaded beers.

For years now a wealth of clinical data has suggested that moderate consumption of wine and beer can deliver quantifiable health benefits. This Super Bowl Sunday we invite anyone interested in better health to try MeridiumXN™ and MeridiumXH™, the most effective form of Xanthohumol available today.

About BioNovix Inc.

Founded in 2006, BioNovix™( is a consumer health products company that develops scientifically sound products to advance health and wellness. Currently, BioNovix™ markets four products: the Wellness Index Test™, which provides an accurate assessment of wellness by measuring the level of isoprostanes in a person's system; MeridiumXN™, a novel patented nutraceutical product that reduces isoprostane levels; MeridiumXH™ the extra strength formula; and Ejuvinate™ Skin Renewal Cream that utilizes a proprietary system to allow xanthohumol to penetrate the outermost layers of the skin.

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