SOURCE: This Technology

This Technology

December 09, 2013 09:00 ET

This Technology, Inc. Provides Dynamic Ad Routing To Comcast on IP Video Platforms

Comcast Deploys Next-Generation Solution to Connect Internal and External Ad Serving Systems Across Platforms

DENVER, CO--(Marketwired - Dec 9, 2013) - This Technology, Inc., a leading provider of software for advanced advertising services, today announced that its advertising solution for streamlined insertion of ads has been deployed by Comcast Cable. The multi-year agreement covers a range of Comcast IP video platforms, enabling delivery of advertising for live and on-demand video viewing on a number of devices, including IP-enabled set top boxes, gaming consoles, connected TVs, smartphones and tablets.

Comcast leverages Dynamic Ad Insertion (DAI), a service that allows for advertisements to be easily changed at any time, across a range of live and on-demand IP viewing environments. This Technology seamlessly connects ad serving platforms for real-time communication about advertising insertion opportunities for Comcast Spotlight and Comcast's national programming partners. This Technology's commitment to standards and open architectures gives Comcast the flexibility needed to roll out DAI across a range of platforms at scale.

"We are extremely pleased that Comcast made us an integral part of its IP advertising infrastructure. We look forward to partnering with them to help realize the revenue potential of DAI for Comcast and its programming partners," said Jeffrey Sherwin, CEO, This Technology. "This Technology is proud to offer a robust product lineup and feature set that support the leading MVPDs and programmers in their efforts to grow multi-screen monetization."

To learn more about This Technology's solutions for DAI, visit

About This Technology, Inc.

Founded in 2006, This Technology, Inc. provides dynamic ad insertion and alternate content delivery platforms that help MVPDs and programming networks monetize and easily place content on any screen. These platforms seamlessly connect video operations and advertising architectures for real-time communication about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers across VOD, network DVR, IPTV, TV Everywhere and mobile devices. This Technology has raised financing from General Catalyst Partners and counts Comcast, Verizon, NBCUniversal and ABC among its customers. It is based in Denver, with offices in New York City. For more information, visit

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  • Brian Baumley
    BLB Communications for This Technology
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