SOURCE: This Technology


September 11, 2014 12:27 ET

THIS TECHNOLOGY, Inc. Shines in Awards Program Judged by Top Cable Operators

Trajectory Dynamic Ad Insertion, VEX Manifest Manipulator, and SwitchStream Alternate Content Delivery System Receive High Marks From Cable Engineering Community for Solving Difficult Network Architecture Challenges

DENVER, CO--(Marketwired - Sep 11, 2014) - THIS TECHNOLOGY, a leading provider of dynamic ad insertion and alternate content delivery solutions, today announced that its core product offerings received strong reviews in Broadband Technology Report's annual "Diamond Technology Reviews" program. Trajectory™ Dynamic Ad Insertion, SwitchStream™ Alternate Content Delivery System and VEX™ Manifest Manipulator all received high scores from a panel of engineering experts from top cable operators that included Time Warner Cable, Brighthouse Networks, Suddenlink Communications, Comcast, Charter and Cox. The products were judged based on unique approach, overall innovation, ease of use, efficiency, reliability and contribution to profitability.

"Every step of the way, THIS TECHNOLOGY has worked with our operator customers to architect solutions that help them monetize more content in more places, centralize operations and solve new network challenges as they migrate to IP," said Denise MacDonell. "We are proud of the recognition that our expanding product lineup received from the cable engineering community as it clearly validates our unique, open approach to helping cable capitalize on emerging opportunities."

Trajectory is an open, standards-based dynamic ad insertion product that drives highly-available ad routing for linear, on demand, and network DVR with high performance, real-time inventory management (POIS) and ad decision execution. With release of version 2.1 of Trajectory, THIS TECHNOLOGY remains ahead of the curve on debuting features that solve the emerging business and tech challenges that its customers face. Version 2.1's inclusion of an enhanced placement opportunity management system for improved enforcement of placement opportunity ownership agreements and quartile-level impression reporting keep the industry moving forward with functionality that makes it easier to create business models around content delivery on any platform. Trajectory also includes advertising asset availability information that ensures campaign managers can make decisions for the right ad, in the right form, on the necessary CDN.

MVPDs use SwitchStream to deliver regionalized content to the right audience, provide alternate content in instances where content has been blacked out, and execute market protection when there are schedule changes. SwitchStream gives MVPDs the flexibility to move content origination points during consolidation, while preserving the subscriber experience. Additionally, MVPDs can use SwitchStream to confidently deploy new IP services without worrying about regionalized content re-origination, regardless of platform or changes to the network.

VEX is an important advancement in multiscreen ad delivery. It is a powerful and flexible manifest manipulation solution, which MVPDs use to dynamically alter adaptive bitrate (ABR) video streams. MSOs and programmers need a manifest manipulator to insert ads and alternate content like sports blackouts into these streams as they're served to smartphones, tablets, gaming consoles, connected TVs and IP-enabled set top boxes. It is the next generation of linear insertion for both ads and alternate content. VEX is differentiated substantially by its ability to scale to meet any deployment size, and do both zone-based AND individual ad targeting across any video platform, including live TV.

THIS TECHNOLOGY helps its MVPD and programmer customers overcome complexity associated with delivering and monetizing content to any device across digital QAM and IP-based platforms. To learn more about THIS TECHNOLOGY, visit


Founded in 2006, THIS TECHNOLOGY, Inc. provides dynamic ad insertion and alternate content delivery products that help MVPDs and programming networks monetize and easily place content on any screen. These platforms seamlessly connect video operations and advertising architectures for real-time communication about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers across VOD, network DVR, IPTV, TV Everywhere and mobile devices. THIS TECHNOLOGY has raised financing from General Catalyst Partners and counts Comcast, Verizon, NBCUniversal and ABC among its customers. It is based in Denver, with offices in New York City and Beijing. For more information, visit

About Broadband Technology Report
Broadband Technology Report (BTR), celebrating its 10th anniversary in 2014, is the cable and telecom industry's premier source for product and technology news, and is the most successful and fastest growing online outlet for product information and deployments; reviews and rankings; technology expertise; and buyer/seller facilitation. BTR's portfolio includes online, print and video assets, all designed to help network operators build, upgrade and maintain high performance communications networks. BTR, backed by more than 70 years of combined industry experience, delivers its email, online, print and video production services to more than 18,500 subscribers. If you are interested in subscribing, consult

About the Diamond Technology Review program

The BTR Diamond Technology Reviews ("the Diamonds") is a renowned industry program -- now in its 9th year -- that was developed to recognize some of the top products and solutions available to the cable industry as determined by a stellar panel of cable telecommunications engineering experts. Engineering executives from Bright House, Buckeye, Comcast, Boyer Broadband, Suddenlink, and Time Warner Cable were among the third-party judges for the 2014 Diamonds. Every year, BTR invites vendors to submit written information about products/solutions that have been released or upgraded since the previous year's SCTE CableTec Expo (October 2013). Criteria used in the Diamonds rankings include, first and foremost, unique technology or application thereof, innovation, ease of use, efficiency, reliability and contribution to profitability.

Contact Information

  • Brian Baumley
    BLB Communications for THIS TECHNOLOGY
    +1 (609) 759-0252
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