SOURCE: This Technology

This Technology

June 10, 2013 08:00 ET

This Technology Introduces Functionality to Dynamically Insert Ads Into Alternate Content Streams

Industry First Advancement Solidifies This Technology's Leadership Role in Enabling Alternate Content Delivery Associated With Blackouts in Linear IP Environments

WASHINGTON, DC--(Marketwired - Jun 10, 2013) - THE CABLE SHOW 2013 -- This Technology, Inc. today announced that it has enhanced its Alternate Content Delivery System (ACDS) for managing blackout events to also dynamically insert ads within that alternate content. Available now, the enhanced functionality gives MVPDs and programming networks a complete, scalable solution for supporting blackout requirements and managing end to end alternate content delivery during blackout events. The announcement follows This Technology's $7.5 million Series A financing round and widespread deployments of the company's DAI and ACDS products with leading MVPDs and programming networks.

"MVPDs need to be able to duplicate functionality across their QAM and IP networks and providing alternate content delivery is a key part of that," said Dave Fellows, former Comcast CTO and This Technology technical advisory board chair. "This Technology was an early mover in this market and has grown its innovative solutions to a place where they can scale to meet any deployment scenario."

Content blackouts, which are typically based on local rights associated with the delivery of sporting events, typically direct subscribers in certain media markets or geographic locations to an alternative content stream. Until This Technology debuted its Alternate Content Delivery System last year, MVPDs and programming networks did not have a way to support blackouts and the delivery of alternative content streams in IP linear environments. Enabling the ability to now dynamically insert ads into these streams in full-scale deployments marks another advancement for alternate content delivery and further solidifies This Technology's leading role in the market.

"This Technology pioneered the DAI and alternate content delivery markets with innovative solutions that have served the largest MVPDs and programming networks in linear and time-shifted IP environments," said Jeff Sherwin, CEO, This Technology. "The next step in advancing alternate content delivery is the ability to dynamically insert ads within those streams and our customers can take advantage of that capability at scale today."

This Technology's ACDS supports a range of industry standards and enables MVPDs and programming networks to configure, manage and control alternate content events in IP and QAM-based environments. The system provides real-time alternate content decisions that permit or restrict users for specific broadcast events. It helps MVPDs support geographic and other area determination policies, as well as enforcement of alternate content event schedules that can be provided by programming networks using a simple provisioning interface. The ACDS can integrate with This Technology's DAI platforms to dynamically insert ads directly into alternate content delivery streams.

To learn more about ACDS, visit or visit This Technology's booth (#3623) at The Cable Show, being held June 10-12 in Washington, DC.

About This Technology, Inc.

Founded in 2006, This Technology, Inc. provides dynamic ad insertion and alternate content delivery platforms that help MVPDs and programming networks monetize and easily place content on any screen. These platforms seamlessly connect video operations and advertising architectures for real-time communication about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers across VOD, network DVR, IPTV, TV Everywhere and mobile devices. This Technology has raised financing from General Catalyst Partners. It is based in Denver, with offices in New York City. For more information, visit

Contact Information

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    Brian Baumley
    BLB Communications for This Technology
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