SOURCE: This Technology

This Technology

June 07, 2013 09:00 ET

This Technology Strengthens Product Management Focus

Denise MacDonell Joins as Vice President of Product Management as Company Continues to Build Support Around Its Dynamic Ad Insertion and Alternate Content Delivery Solutions

DENVER, CO--(Marketwired - Jun 7, 2013) -  This Technology, Inc., a leading provider of platforms for dynamic ad insertion (DAI) and alternate content delivery, today announced that Denise MacDonell has joined the company as vice president of product management. MacDonell will lead a product management organization focused on defining product strategy, developing product roadmaps, and implementing repeatable product processes for This Technology's dynamic ad insertion and alternate content delivery solutions as the company continues to scale deployments and expand its customer roster.

"Since our founding, the core focus of the company has been on engineering and innovation, and we have done that in spades," said Jeffrey Sherwin, CEO, This Technology. "Denise's focus will be on enhancing our portfolio by driving continued innovation, streamlining how products are brought to market and ensuring a comprehensive understanding of the vast benefits that This Technology delivers."

MacDonell joins This Technology following significant market traction and validation of the company's independent approach that gives customers the flexibility to scale ad and content insertion on a local and national level.

"This Technology has been ahead of the curve with market-defining solutions that provide crucial technology components that help MVPDs and programmers ready their networks to support content delivery on any device," said MacDonell. "The convergence of traditional and IP video has created a real opportunity for new, scalable software products that operators and programmers need today."

MacDonell brings more than 15 years of product management and marketing experience to This Technology. She was most recently general manager of digital out-of-home for Harris Broadcast, leading the product, marketing, sales and delivery teams. Prior to this, she served as senior director of product management, digital media, for Corel Corporation where she headed up product strategy for the company's popular packaged software products. Before joining Corel, MacDonell lead global product management and marketing for Espial's IPTV middleware and software applications and before that, was in product marketing and management with Nortel Networks and later MetaSolv Software via its acquisition of software assets from Nortel Networks. Denise holds a BA from St. Francis Xavier University in Nova Scotia, Canada and completed University of Virginia, Darden Graduate School of Business Administration's executive leadership directions program. 

For more information about This Technology, visit

About This Technology, Inc.

Founded in 2006, This Technology, Inc. provides dynamic ad insertion and alternate content delivery platforms that help MVPDs and programming networks monetize and easily place content on any screen. These platforms seamlessly connect video operations and advertising architectures for real-time communication about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers across VOD, network DVR, IPTV, TV Everywhere and mobile devices. This Technology has raised financing from General Catalyst Partners. It is based in Denver, with offices in New York City. For more information, visit

Contact Information

  • Contacts:

    Brian Baumley
    BLB Communications for This Technology
    +1 (609) 759-0252
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