SOURCE: This Technology

This Technology

April 07, 2014 09:00 ET

This Technology to Unveil Latest Strategies for Taking TV Everywhere at NAB Show

Alternate Content, Metadata Asset Management and Dynamic Ad Insertion Among This Technology Offerings Powering Programmer Multiscreen Initiatives

DENVER, CO--(Marketwired - Apr 7, 2014) - This Technology, a leading provider of dynamic ad insertion and alternate content software solutions, will exhibit and present at NAB Show® this week to highlight the latest strategies for simplifying and monetizing the delivery of content to any screen. The company will demonstrate its solutions for regionalizing content, metadata asset management and dynamic ad-insertion (DAI), and participate in multiple sessions that address issues of key importance to programmers and MVPDs. NAB Show is being held April 7-10 at the Las Vegas Convention Center.

"As programmers seek to deliver and monetize multiscreen content, they need solutions that help them simplify the growing complexity of regionalized content and converged addressable advertising requirements," said Denise MacDonell, vice president of product marketing for This Technology. "At NAB, we'll explore these needs with programmers and discuss how we can work together to tackle the growing challenges they face."

On April 9 at 7 a.m., MacDonell will participate in the FierceCable "Profiting from IP Video" breakfast panel, which will also feature Fox Networks, Comcast and Turner Broadcasting. MacDonell will provide insight into how programmers can profit from over-the-top video and new distribution technologies without cannibalizing existing subscription and ad-revenue streams.

MacDonell will also present on the importance of alternate content in multiscreen environments at Connected Media World on April 9 at 11:30 a.m. This solo presentation will focus on why regionalized content has the potential to change business models, offer unprecedented customization and be a highly effective customer engagement tool to reduce subscriber "tune away."

At This Technology's booth, 6A in Connected Media World, the company will show its latest offerings and feature sets for programmers and MVPDs. This includes:

  • SwitchStream™ Alternate Content Delivery System - Delivers regionalized MPVD and programmer content streams by providing substitute content when a consumer is trying to access content without rights clearance.
  • MetaMore™ - Offers Web-based content metadata editing tools to simplify communication of metadata information in an environment where multiple format types are in play and speed is imperative.
  • Trajectory™ Dynamic Ad Insertion - Connects any video infrastructure and ad serving platform across digital cable and Internet video systems. Provides an open architecture that drives real-time communication of dynamic advertisements in linear, time-shifted and on-demand content.
  • VEX™ Manifest Manipulator - Enhances Adaptive Bit Rate content delivery by individually altering the stream to support content substitution, including dynamic advertising and alternate programming.

To learn more about This Technology, visit

About This Technology, Inc.

Founded in 2006, This Technology, Inc. provides dynamic ad insertion and alternate content delivery platforms that help MVPDs and programming networks monetize and easily place content on any screen. These platforms seamlessly connect video operations and advertising architectures for real-time communication about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers across VOD, network DVR, IPTV, TV Everywhere and mobile devices. This Technology has raised financing from General Catalyst Partners and counts Comcast, Verizon, NBCUniversal and ABC among its customers. It is based in Denver, with offices in New York City. For more information, visit

Contact Information

  • Brian Baumley
    BLB Communications for This Technology
    +1 (609) 759-0252
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