DODGEVILLE, WI--(Marketwired - Oct 1, 2014) - With the predicted harsh winter forecast, stylish yet functional outerwear that delivers on warmth is a must-have -- especially for those who like to enjoy the outdoor winter elements. In fact, according to the Lands' End Snow Days Survey of more than 1,000 people, nearly 80 percent of adults like having snow days just as much as their kids, and 82 percent secretly admit to wishing for a snow day.
"No matter how cold it gets or how much snow accumulates, the Lands' End 2014 Winter Outerwear Collection promises to keep cold-weather wearers prepared for whatever winter throws their way and represents the perfect convergence of fashion and function," said Michele Donnan-Martin, executive vice president, chief merchandising and design officer, Lands' End. "From temperature-rated to technical and transitional options, Lands' End has the perfect outerwear option for everyone in the family at a level of quality and value unmatched in the market."
With almost 50 percent of those surveyed saying "bring it on" to forecasts of another winter vortex, Lands' End promises to have everyone covered. "Our merchandising and design teams not only listened to the woes from last winter, but took that feedback and created one of the most extensive outerwear collections this season to meet the needs of our customers, whether they live and play in Seattle, Chicago or New York City," said Donnan-Martin.
WOOL'S THE WAY
If you're keen on keeping fashion at the forefront this season, look no further than the rich and luxurious wool collection. Women will enjoy boiled wool, which works great as lightweight outerwear or a layering piece, as well as Lands' End's exclusive cashmere-blend Luxe Wool collection. Additionally, statement pieces like the ultra-feminine Basketweave Wool Toggle Coat will give women something to smile about on chilly winter days.
For men, wool options go from the casual yet classic Wool Pea Coat to tailored dress options like the Wool Patterned Top Coat ($249) and the Wool Tailored Double Breasted Overcoat ($299). All jackets are made from wool exclusive to Lands' End and contain a waterproof finish.
UP WITH DOWN:
Available in bright colors and timely patterns, Lands' End's Lightweight Down -- at 600 fill power -- allows for the perfect amount of warmth without weight. The jacket ($119) is a key indoor/outdoor piece that can take both men and women from fall to winter. Women also get a fashionable Lightweight Down Coat ($159) with a belt for shaping and a classic hood that converts into a shawl collar to provide warm versatility.
Additionally, women can choose a great Midweight Down that comes in a Shawl Collar Vest ($99) and the flattering Tulip Hem Coat ($199) that features fabric with a slight shine, muted colors and a removable fur ruff to give this collection a refined appearance.
YOU'RE GETTING WARMER:
Surprisingly, 41 percent of consumers say they would rather have the perfect warm coat that lasts all winter long than a weekend escape to a tropical beach. Luckily, Lands' End has the Expedition Parka ($285) for men and women -- the warmest and most technical jacket. With unmatched value, the Parka's 650 fill power, quilted, insulated lining and waterproof, seam-sealed shell provides warmth and dryness on even the wettest winter day.
SEE THE LIGHT:
Colors -- whether standard or bold -- make the PrimaLoft® Packable Jacket ($99) and Vest ($69) perfect for layering for both men and women. Made from synthetic insulation and a water-repellent finish, this light-feeling jacket still offers great warmth. Each piece folds into its own pocket, making it a great on-the-go garment and perfect for traveling.
BLENDING IN:
Combining down and synthetic fill, the innovative PrimaLoft Down Blend Jacket ($289) boasts an 800 fill power for maximum warmth -- and it's machine washable too! Using cutting edge technology to construct this jacket, Lands' End is one of only a few brands launching this innovative new down blend this season.
SNOW DAYS GETAWAY SWEEPSTAKES:
The best way to beat the winter blues is to make the best of a snowy situation! This year Lands' End is partnering with Pure Michigan® to give customers the chance to win the ultimate winter getaway trip! One lucky winner will have the chance to win a trip for five to Boyne Highlands -- one of Michigan's premiere all-season resorts. Winners will have a chance to ski, snowshoe, and even winter ziplining at this winter-loving destination.
"Pure Michigan is excited to partner with Lands' End to send a lucky winner to experience the thrill of a snow day in Michigan's winter wonderland," said Leslie Hornung, senior vice president of marketing and public relations at the Michigan Economic Development Corporation. "Whether they want to conquer new hills and explore new trails or simply bundle up and get outside with loved ones, Michigan and Lands' End have it covered with a terrific winter getaway to Boyne Highlands."
Still, over 50 percent of surveyed adults tell us their favorite winter activity is "sitting inside and pampering themselves." The Snow Days Getaway to Boyne Highlands has that covered too! In addition to outdoor activities, winners will have access to Boyne's full-service spa and nearby indoor waterpark! All the details about this once-in-a-lifetime winter getaway can be found here: http://www.landsend.com/snowdays.
ABOUT LANDS' END
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, Lands' End Retail and around the world. Lands' End is publicly traded and listed on NASDAQ under the trading symbol (LE).
To view this release as a media-rich version, go to: landsend.new-media-release.com/2014outerwear/
Contact Information:
Contact:
Adam Sodersten
Lands' End
608-935-6395
@LandsEndPRAdam