The Lung Association

The Lung Association

February 10, 2010 09:00 ET

This Year Fall in Love... With Your Lungs

Mark Cullen and Ontario Lung Association's annual Tulip Day share ways to love your-and your partners'-lungs

TORONTO, ONTARIO--(Marketwire - Feb. 10, 2010) -

Editors Note: A photo and an audio clip are associated with this Press Release.

Arrivederci roses. Ciao chocolate. The true meaning of tulips is "perfect love", particularly red tulips,i so say what you really mean with tulips. The low-scent and non-allergic features of the popular perennial beauty makes it the perfect way to express love to everyone. Being low-fragrance is also one of the reasons The Lung Association selected tulips as the signature flower for its 13th annual fundraising campaign, this year happening March 3. By placing an order by February 17, tulip enthusiasts can bring a breath of spring to loved ones and friends while helping to save lives one breath at a time.

"Colourful tulips can be enjoyed by everyone," says Mark Cullen, spokesperson for The Lung Association's Tulip Day. "A pot of tulips is a gift that keeps giving. Bulbs can be stored and then planted next fall providing enjoyment every spring after that. And buying tulips in support of Tulip Day is a wonderful way to show you care about the health of your family and community."

To become a workplace champion and help coordinate March 3 tulip sales for your office, visit Individuals and companies can get also brighten the day of a senior through the Tulip Day Community Cares program where tulips can be ordered and delivered to local seniors' residences or long-term care facilities on their behalf. A card acknowledging the sender is included highlighting the generous donation.

Mark Cullen offers great tulip care tips at Details on how to get involved with Tulip Day and support people who fight for every breath are also on the website or available by calling 1-888-344-LUNG (5864). A cut bunch of six tulips sells for $6; pots with five bulbs are $8 with proceeds benefiting The Lung Association's community programs, services and vital research projects.

Why love your lungs?

  • Nearly one million Ontarians live with asthma, which can be potentially life-threatening if not managed well
  • About 1.5 million Canadians have chronic obstructive pulmonary disease (COPD), currently the fourth leading cause of death in our country but climbing
  • An estimated 21,000 Canadians die each year from long term smog exposureii
  • More than 45,000 Canadians die each year from diseases related to tobacco use, one of the most powerful addictions

Ways to love your lungs

  1. Exercise regularly. Activities like yoga, stretching and walking are great ways to build lung capacity while being low impact.
  2. Keep your home and office environment low fragrance. Don't use heavily scented candles, fragrance sprays. Open up your windows to freshen up your home instead.
  3. If you're a smoker, quit. Call the Ontario Lung Association's toll free Helpline for successful quit tips 1-888-344-LUNG (5864)
  4. Avoid second-hand smoke. Love your lungs enough to tell others to butt out around you.
  5. Love your environment. Do your part to reduce, re-use and recycle as it has a direct impact on lung health. Wherever and whenever possible, walk, ride public transit or bike.

A tulip by any other name is still the best way to show perfect love and that you care about the health of millions of Canadians any day of the year.

About Ontario Lung Association

The Lung Association is one of Canada's oldest voluntary, not-for-profit health promotion organizations. For more than 30 years, The Lung Association has been a leader in tobacco control. The Lung Association is concerned with the prevention and control of asthma, chronic lung disease caused by smoking and with air quality and its effect on lung health. The Ontario Lung Association was incorporated in 1945, and has community offices across the province.

When you can't breathe, nothing else matters.™

i Source:

ii Source: No Breathing Room: National Illness Costs of Air Pollution; Canadian Medical Association, 2008;

To view the photo associated with this release, please visit the following link:

To listen to the audio clip associated with this release, please visit the following link:

Contact Information

  • Ontario Lung Association
    Karen Petcoff
    Marketing Communications
    o) 416-864-9911 ext 283 or c) 416-275-6844