Canadian Toy Testing Council

Canadian Toy Testing Council

November 08, 2011 12:14 ET

This Year's Top Toys and Books Announced by the Canadian Toy Testing Council

OTTAWA, ONTARIO--(Marketwire - Nov. 8, 2011) - Just in time for the holiday shopping season, the children of the Canadian Toy Testing Council (CTTC) today presented awards for the top toys and books.

The results published in the Toy Report 2012 help to guide Canadian families to make smart toy and book choices. The best toys receive CTTC awards: Children's Choice Awards and Best Bet Awards. Additionally, the CTTC also evaluates Canadian books and recognizes the Top 10 with its Great Books Award.

Liliane Benoît, Executive Director, CTTC says, "This year's list really demonstrates the Canadian Toy Testing Council's belief in 'learning through play.' We know that parents want toys and books that enlighten and educate. We also know that children want toys and books that are engaging and fun. This year's award-winning toys and books do both."

As the leading authority in toy testing since 1952, the CTTC takes play seriously. "The CTTC is a volunteer charitable organization with over 220 dedicated families and 500 children who take toy testing seriously," says Liliane Benoît, Executive Director of the CTTC. "Each year we objectively evaluate from 300 to 500 new and innovative toys and books and share the results with the public so that they can make smart purchase decisions. Countless hours and effort by our volunteer organization goes into our annual Toy Report that is organized into categories and age groups to help take the guess work out of toy purchasing."

Children play with toys in everyday settings and through a 6 to 8 week testing period. CTTC testers gain an accurate reading of potential play value, how well a toy functions, how it stands up to the wear and tear of normal play and just how much fun it delivers. The CTTC's stringent criteria take into account design, function, battery consumption, durability, safety and play value. Through the Council's Literacy Program, children read and evaluate a wide array of Canadian children's books in an effort to promote and support a love of reading.

"Purchasing a toy that is safe and fun for my toddler is a difficult decision," says Tracy Schmidt, parent and CTTC member. "Having been a toy testing family for over 5 years, I know the best tried and tested toys are in the Toy Report."

For more information on the Children's Choice Awards and Best Bet Awards or the CTTC, please visit www.toy-testing.org or contact: (613) 228-3155.

About the Canadian Toy Testing Council

The Canadian Toy Testing Council (CTTC) is an independent, non-profit organization dedicated to enhancing the design, manufacture and distribution of toys and books that meet children's needs. As a leading authority in consumer advocacy, the CTTC mission is to offer reliable feedback to families to help guide their toy and book purchases and to ensure that families have confidence in the quality and reliability of what they buy.

Children play with toys in everyday settings and through an 8 to 12 week testing period, testers gain an accurate reading of potential play value, how well a toy functions, how it standings up to the wear and tear of normal play and just how much fun it delivers. The CTTC's stringent criteria take into account design, function, battery consumption, durability, safety and play value. Through the Council's Literacy Program, children read and evaluate a wide array of Canadian children's books in an effort to promote and support a love of reading.

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