Thomas Cook

Thomas Cook

April 05, 2012 04:00 ET

Thomas Cook's Latest Euro-Vision Reveals Cheap Holidays Abroad This Easter Are an Eggs-Celent to Save Cash

LONDON, UNITED KINDGOM--(Marketwire - April 5, 2012) -

New blog guide reveals staying at home might not be as cost-effective cheap as you think

• Our Easter Euro rates are around 10% better in 2012 than last year

• Top three best value destinations include Spain, Portugal and Tunisia

Holidays at home for Easter might not be all they are cracked up to be, as Thomas Cook has revealed that not only are holidaymakers benefitting from all-inclusive holidays and better weather abroad than in the UK, but a more favourable Euro rate means that travellers can get around 10 per cent more cents for their pennies.

Euro hot spots offer holidaymakers greater value

Thomas Cook's annual Holiday Cost of Living 2012 survey, which helps holidaymakers manage their complete holiday budget by providing prices of holiday essentials in 10 popular tourist destinations, again highlighted that daily prices in many resorts abroad are still significantly cheaper than staying in the UK. The top three best value destinations included Spain, Portugal and Tunisia.

UK holiday costs remain the highest in Europe, which means that the belief that a holiday in this country will be cheaper could be a false economy; add to that a relatively weak Euro and it means a pound spent today buys a better holiday abroad.

Pound for pound - more Euros

This time last year, the Euro rate was 1.06 - Thomas Cook's 'reserve online-collect in store' rate today - is ten per cent better.

A better Euro rate inevitably leads to a comparison of taking a holiday in the UK - Thomas Cook's 'Should I stay or should I go' visual illustrates the differences between the two and shows that a UK holiday might not be as cheap as holidaymakers think.

Jacqui Holt, Foreign Exchange Director at Thomas Cook UK & Ireland said, "The Euro is even better value this Easter, which means if you're travelling abroad over the holiday period you'll get more for your holiday cash.

"But the benefit of better rates is not just being felt in the Eurozone - our holiday money sales to Turkey are up by a quarter as more people head to this hot spot over Easter."

Don't Staycation; Savecation!

Thomas Cook, the UK's largest retailer of domestic and third party holidays in addition to its own package holidays, investigated how the popular UK holiday destination of Devon measured up against a week's break in one of Britain's favourite family holiday destinations - Majorca.

About Thomas Cook UK & Ireland:

Thomas Cook UK & Ireland is the second largest leisure travel group in the UK with around 19,000 employees. The company operates a fleet of 43 aircraft, has a network of more than 800 high street stores (Thomas Cook and Going Places), leading websites (www.thomascook.com and www.airtours.co.uk), its own television channel Thomas Cook TV (Sky channel 655) and some of the world's favourite travel brands.

These brands include Airtours, Club 18-30, Cresta, CruiseThomasCook, Direct Holidays, Flexibletrips, flythomascook.com, Manos, Neilson, Panorama, Style Holidays, Sunset, Sunworld Holidays, Swiss Travel Service, Thomas Cook, Thomas Cook Signature, Thomas Cook Sport, Tradewinds, www.hotels4u.com and Elegant Resorts.

Thomas Cook UK & Ireland is part of Thomas Cook Group plc (www.thomascookgroup.com).

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