SOURCE: Thomas, Townsend & Kent

April 12, 2005 09:38 ET

Thomas, Townsend & Kent Offers New List of Fly Fishing Enthusiasts

E-mail and Postal List Contains Affluent Consumers Planning Fishing Vacations in Breathtaking Wilderness Areas

CHICAGO, IL -- (MARKET WIRE) -- April 12, 2005 -- As a growing number of Americans escape the hustle and bustle of their daily lives by fishing in the wilds and reconnecting with nature, database marketing firm Thomas, Townsend & Kent (TTK) is now offering a new list of affluent travelers who are hooked on fly fishing, one of the most popular fishing sports.

Chicago-based TTK compiled this list of fly fishing enthusiasts via its online survey mechanisms, including www.statetourismboard.com. At this site, prospective travelers complete a detail profile in which they identify the activities they like to do while on vacation, as well as destinations of interest. This self-reported data is then recorded in TTK's Affluent Americans Database for rental of both postal and e-mail addresses.

This file includes data on 160,305 beginning and experienced anglers passionate about fly fishing. More than 30% of the travelers in this file pack their fishing gear at least three times per year specifically for the sport.

The list rental fee for TTK's Fly Fishing Enthusiasts is $100/M. Geo-demographic selects are available for an additional $10/M. Behavioral selects, which include interests in other activities ranging from hiking and rafting to fine dining, are available for an additional $15/M.

For more information on the rental of this TTK's list, contact Kay Sheridan at (312) 650-7776 or kay@thomastownsendandkent.com.

About Thomas, Townsend & Kent:

Chicago-based Thomas, Townsend & Kent (www.thomastownsendandkent.com) is a database marketing firm that specializes in connecting marketers with affluent consumers. The TTK Affluent Americans Database, with detailed purchase intent information on nearly three million households, is the nation's most comprehensive database of this highly desirable consumer segment. TTK leverages this proprietary database, along with its various web-based operations, to conduct ongoing surveys with consumers regarding purchases related to their affluent lifestyle. TTK's clients include Gateway, Holland America, NEC and Verizon.

Contact Information