SOURCE: Thomas, Townsend & Kent

October 03, 2005 08:38 ET

Thomas, Townsend & Kent Offers New List of Prospects for Internet Telephony Services

New List Includes Consumers, Business Managers Looking to Switch to Voice Over IP From Traditional Phone Services

CHICAGO, IL -- (MARKET WIRE) -- October 3, 2005 -- With 90% of the market for telephone services expected to switch in the next five years from traditional "land-line" companies to those offering Internet telephony services, also known as Voice over Internet Protocol (VoIP), database marketing firm Thomas, Townsend & Kent (TTK) is offering a new list of prospects eager to make the transition to this emerging technology.

TTK's "Voice over IP Intenders" file currently includes 476,553 prospects, both consumers and business executives. The list rental fee is $150/M, plus $10/M to $15/M for different selects.

"The VoIP Intenders file represents not only early adopters of new technologies, but also influencers who will lead the rest of the country in the conversion to VoIP," said Roy Weiss, TTK's executive vice president. "Most of these prospects will commit to VoIP services for their home, business or both within the next year, and we expect this list to more than double in size during the next six months."

Chicago-based TTK developed this list via the numerous online survey mechanisms it operates, including the Web sites for two popular e-magazines it publishes, Home Electronics Journal ( and Productivity Journal ( At these sites, TTK captures information from prospective buyers on specific products and services they are in the market to purchase. This self-reported data is maintained in TTK's Affluent Americans Database for rental of both postal and e-mail addresses.

For more information on the rental of TTK's VoIP Intenders list, contact Kay Sheridan at (312) 650-7776 or

About Thomas, Townsend & Kent:

Chicago-based Thomas, Townsend & Kent ( is a database marketing firm that specializes in connecting marketers with affluent consumers. The TTK Affluent Americans Database, with detailed purchase intent information on nearly three million households, is the nation's most comprehensive database of this highly desirable consumer segment. TTK leverages this proprietary database, along with its various web-based operations, to conduct ongoing surveys with consumers regarding purchases related to their affluent lifestyle. TTK's clients include Gateway, Holland America, NEC and Verizon.

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