SOURCE: Thomas, Townsend & Kent

June 17, 2005 07:58 ET

Thomas, Townsend & Kent Offers New List of Prospects for Galapagos Islands Cruise Vacations

Chain of Islands off Ecuador Added to Destinations Tracked for Cruise Enthusiasts in TTK's Affluent Americans Database

CHICAGO, IL -- (MARKET WIRE) -- June 17, 2005 -- Database marketer Thomas, Townsend & Kent, which maintains an extensive database of nearly 1.1 million affluent leisure travelers planning cruise vacations, is offering a new list of prospects specifically interested in cruising to the Galapagos Islands -- Ecuador's first National Park, considered to be one of the world's greatest natural history treasures.

Chicago-based TTK compiled this list of cruise enthusiasts via the company's many online survey mechanisms, which include www.lux-cruise.com and www.luxtravelguides.com. At these sites, consumers complete a detailed profile in which they identify the specific destinations to which they plan to cruise. This self-reported data is then recorded in TTK's Affluent Americans Database for rental of both postal and e-mail addresses.

This file includes 53,555 prospective cruisers interested in sailing to the Galapagos Islands. The list rental fee is $100/M, and geo-demographic selects are available for an additional $10/M.

This list has been successfully used by luxury cruise lines for both e-mail and direct mail efforts to promote specific sailings.

For more information on the rental of TTK's new list of Galapagos Islands cruise prospects, as well as other lists of cruisers with specific destination interests, contact Kay Sheridan at (312) 650-7776 or kay@thomastownsendandkent.com.

About Thomas, Townsend & Kent:

Chicago-based Thomas, Townsend & Kent (www.thomastownsendandkent.com) is a database marketing firm that specializes in connecting marketers with affluent consumers. The TTK Affluent Americans Database, with detailed purchase intent information on nearly three million households, is the nation's most comprehensive database of this highly desirable consumer segment. TTK leverages this proprietary database, along with its various web-based operations, to conduct ongoing surveys with consumers regarding purchases related to their affluent lifestyle. TTK's clients include Gateway, Holland America, NEC and Verizon.

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