SOURCE: Thomas, Townsend & Kent

May 09, 2005 09:18 ET

Thomas, Townsend & Kent Offers New List of Travelers Planning Cruises to the United Kingdom

List Expands Upon Availability of Other Prospect Lists With Destination Interests

CHICAGO, IL -- (MARKET WIRE) -- May 9, 2005 -- With luxury travelers opting to visit foreign soil on cruise ships rather than more traditional land tours, database marketing firm Thomas, Townsend & Kent (TTK) is now offering a list of travel prospects interested in booking cruise vacations that focus on destinations in the United Kingdom.

Chicago-based TTK compiled this list of potential U.K. cruise passengers via the company's many online survey mechanisms, which include www.lux-cruise.com. At this particular site, consumers complete a detail profile in which they identify the cruise destinations of interest. This self-reported data is then recorded in TTK's Affluent Americans Database for rental of both postal and e-mail addresses.

The number of prospective U.K. cruisers in this file is 145,809, and the list rental fee is $100/M, plus $15/M for more specific destination-related selects, such as England, Scotland and Ireland. Behavior selects, which include interest in cultural tours or shopping, are $15/M. Geo-demographic selects are available for an additional $10/M.

This list has been successfully used by many of the major cruise lines for both e-mail and direct mail efforts to promote specific sailings.

For more information on the rental of TTK's cruise enthusiasts list for the United Kingdom, as well as other cruise destinations, contact Kay Sheridan at (312) 650-7776 or kay@thomastownsendandkent.com.

About Thomas, Townsend & Kent:

Chicago-based Thomas, Townsend & Kent (www.thomastownsendandkent.com) is a database marketing firm that specializes in connecting marketers with affluent consumers. The TTK Affluent Americans Database, with detailed purchase intent information on nearly three million households, is the nation's most comprehensive database of this highly desirable consumer segment. TTK leverages this proprietary database, along with its various web-based operations, to conduct ongoing surveys with consumers regarding purchases related to their affluent lifestyle. TTK's clients include Gateway, Holland America, NEC and Verizon.

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