SOURCE: Thomson

September 10, 2007 07:22 ET

THOMSON : Abu Dhabi Media Company Selects Thomson to Help Support Major HD Expansion and Rapidly Expanding Business

PARIS and AMSTERDAM, THE NETHERLANDS--(Marketwire - September 10, 2007) - Abu Dhabi Media Company Selects Thomson to Help Support Major HD Expansion and Rapidly Expanding Business

Orders 15ME Contract for 4 HD OB Vans, Establishes Technology Partnership

Paris (France) / Amsterdam (The Netherlands), September 10, 2007 - Thomson (Euronext Paris: 18453; NYSE: TMS), today announced that the Abu Dhabi Media Company (ADMC), founded earlier this year by Sheikh Khalifa bin Zayed al Nahyan, ruler of Abu Dhabi, has placed an order valued at approximately 15 million euros for four high definition outside broadcast units, the first HD remote production capability in the Middle East. In a related announcement, Thomson and ADMC also described a technology partnership.

"Media technology is one of the basic elements of the success in the media industry," said Mohammed Khalaf Al Mazrouei, the Chairman of ADMC.

"We want to be an A-class and in the first row in the media industry," said Riyad Al Mubarak, the Chief Executive Officer of ADMC.

"And we believe that to be in the first row we have to have the latest technology that suits with our goals and objectives. Thomson demonstrated to us that they had the competencies to deliver precisely what we need within our tight timescales," said Abdul Hadi Abdullah, Director of Media Technology of ADMC. "Our vision is for media and culture as a central goal in the economic and social growth of the Emirate. We aim to become a leader in production and broadcasting in the Middle East using leading-edge technologies and workflows. These first four trucks are just the start for our challenging project."

ADMC has established a technology-partnership agreement with Thomson, under which the first contract, worth 15 million Euros, is for four outside broadcast trucks. Two are very large production centers, based on articulated trailers with expanding sides. The other two are smaller, fixed axle units. In each case the production capability is based around a fleet of LDK 8000 multi-format HD cameras, Kayak™ switchers and other Grass Valley™ infrastructure products.

"We are very excited by the ADMC project," said Jacques Dunogue, Senior Executive Vice President of the Systems Division within Thomson. "As a region the Middle East is challenging the world of broadcast by demanding very high standards of high definition production. ADMC is leading that challenge, through four television stations in the United Arab Emirates and now with this production capability to cover the whole region. We look forward to a long and fruitful role as their key technology partner."

Four HD OB Vans

The first contract awarded to Thomson is for the complete turnkey delivery of four mobile production centers. The Grass Valley systems group is undertaking custom design and coach building of the working spaces to meet the practical and ergonomic needs of Middle Eastern productions, working in close co-operation with engineers and operational teams from ADMC.

The order includes 37 LDK 8000 cameras in its new SportCam format. The SportCam version, launched at IBC 2007, brings 2x shooting for super slow motion to a standard HD camera for the first time, allowing directors to dynamically reassign slow motion facilities during a production if required. Each unit includes a large Kayak production switcher, and the technical infrastructures use Grass Valley Concerto routers and GeckoFlex and Kameleon modular products.

Of the four units in this order, two are large articulated vehicles designed for 12 camera operations, with a double extension down the full length of one side, creating space for VIP production staff as well as technical and operational teams. The double-expanding section creates plenty of working space for slow motion operators and editors to ensure very high production values for sports and other live action programming. Of the other two, one is a fixed-axle vehicle but also incorporating a full- length extension to ensure maximum production power for eight cameras in a compact and flexible form. The fourth is a fixed-side vehicle for smaller, five camera productions.

The project is already underway, with a challenging timeframe of eight months to complete delivery of all four vehicles. The construction is being undertaken at the Grass Valley systems group's workshops in Weiterstadt, Germany, with coach building by leading European specialist Guering.

About Thomson -- World leader in digital video technologies

Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services, and systems to help its Media & Entertainment clients - content creators, content distributors and users of its technology - realize their business goals and optimize their performance in a rapidly changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA, and Thomson brands. For more information: http://www.thomson.net.

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|Press relations Thomson  |                   |                    |
+-------------------------+-------------------+--------------------+
|Martine Esquirou         |  +33 1 41 86 58 51|martine.esquirou@tho|
|                         |                   |mson.net            |
+-------------------------+-------------------+--------------------+
|Caroline Ponsi           |  +33 1 41 86 61 11|caroline.ponsi@thoms|
|                         |                   |on.net              |
+-------------------------+-------------------+--------------------+
|Laura Barber-Miller (USA)|   + 1 503 526 7904|laura.barber@thomson|
|                         |                   |.net                |
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|Investor relations       |                   |                    |
|Thomson                  |                   |                    |
+-------------------------+-------------------+--------------------+
|Marie Boidot             |  +33 1 41 86 51 00|marie.boidot@thomson|
|                         |                   |.net                |
+-------------------------+-------------------+--------------------+
|Laurent Sfaxi            |  +33 1 41 86 58 83|laurent.sfaxi@thomso|
|                         |                   |n.net               |
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