SOURCE: Thomson

May 05, 2008 11:25 ET

Thomson and Cabco Group Enter Strategic Alliance to Enhance In-Store Media Experience for Retailers and Shoppers

PARIS and SAN FRANCISCO, CA--(Marketwire - May 5, 2008) - Thomson's Premier Retail Networks, Inc. (PRN), the world's most experienced provider of digital media solutions at retail, and Cabco Group, the world's leading international operator of electronic shopping carts, today announced they have formed a strategic alliance to enhance the in-store media experience for retailers and shoppers.

Cabco's TV Kart™ incorporates interactive display screens into digital shopping carts designed to entertain children who are sitting on the interior of the cart, while providing targeted information for adults on monitors facing them as they shop.

PRN provides engaging in-store media experiences on over 250,000 screens in more than 6,500 retail locations worldwide.

PRN plans to develop a seamless connection between Cabco's display screen technology and PRN's platform in order to facilitate better coordination of content, advertising and measurement. In addition, PRN will provide advertising sales for Cabco's TV Kart™ and the two companies will work together to develop a range of interactive services that will appeal to advertisers and retailers while enhancing the consumer shopping experience.

"Advertisers are looking for exciting in-store media that delivers results, but they are also looking to consolidate their media spend and work with experts in the area of content optimization," said Cabco chief operating officer Brad Johnson. "PRN brings our advertisers an industry-experienced contact for purchasing our network, as well as the ability to produce or re-purpose content specifically for the in-store environment."

"We are excited to be able to provide an integrated in-store media experience for shoppers and advertisers in this alliance with Cabco," said PRN president Richard Fisher. "This alliance demonstrates the flexibility of our services, the ease in which our technology integrates with other products such as Cabco's TV Kart™, and shows how our range of services, such as Ad Sales, can provide value to our partners."

*Imbedded image of Cabco's TV Kart™

Founded in 1992, Thomson's Premier Retail Networks, Inc. (PRN) enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN's retailer customers include ACME, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, SAM'S CLUB, Shaw's, ShopRite, Star Market, and Wal-Mart Stores.

About Thomson − World Leader In Digital Video Technologies

Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services, and systems to help its Media, Entertainment and Communications clients − content creators, content distributors, and users of its technology − realize their business goals and optimize their performance in a rapidly changing technology environment. For more information:

About Cabco Group

Cabco has successfully operated the TV Kart™ program in the United States since 2002, and is currently working with several leading retail chains. Customers using Cabco's electronic shopping carts find shopping a more fun, relaxing and enjoyable experience - It's like having a personal shop assistant in every aisle. Cabco transforms the shopping experience. For more information:

|Media Contacts:          |                    |                    |
|Jodie Chase – Chase, Ink |     +1 415 492 3494||
|pour PRN                 |                    |                    |
|Season Skuro – Thomson,  |    + 1 818 260 4528|season.skuro@thomson|
|US                       |                    |.net                |
|Martine Esquirou –       |+33 (0)1 41 86 58 51|martine.esquirou@tho|
|Thomson, Europe          |                    |            |
|Linda Balti – Thomson,   |+33 (0)1 41 86 65 24|linda.balti@thomson.|
|Europe                   |                    |net                 |
|Brad Johnson – Cabco     |+1 847 519 9100 x301||
|                         |                    |m                   |
|Investor Relations       |                    |                    |
|Thomson:                 |                    |                    |
|James Johnson            |+33 (0)1 41 86 61 48|james.johnson@thomso|
|                         |                    |               |
|Laurent Sfaxi            |+33 (0)1 41 86 58 83|laurent.sfaxi@thomso|
|                         |                    |               |
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