SOURCE: Thomson

March 06, 2008 10:40 ET

THOMSON : The Asian TV Broadcasting Company TVB Selects Thomson for Digital Terrestrial Television Deployment in Hong Kong

PARIS and HONG KONG--(Marketwire - March 6, 2008) - Thomson (Euronext 18453; NYSE; TMS) today announced that leading Hong Kong-based broadcaster, Television Broadcasts Limited (TVB), has selected Thomson's Digital Terrestrial Television (DTT) solutions for its deployment in Hong Kong.

Established in 1967 with a staff of 200, TVB was the first terrestrial free-to-air commercial television broadcaster in Hong Kong. The company has now grown in size with a staff of approximately 4,500 and transmits over 16,000 hours of programming on its Chinese Jade channel and English Pearl channel to 2.29 million homes in Hong Kong. It is also one of the largest producer of Chinese language programming in the world.

"We chose Thomson for this major DTT service deployment because they can help us achieve our business goals quickly and provide the TVB operational requirements while maintaining quality of service" said Bruce Kruger, Controller, Engineering Division for TVB.

"The trust that TVB puts in Thomson is well founded as we can offer a complete integrated system for broadcasters," said Patrick Montliaud, Vice president of Thomson Integration and Network Solutions, within the Systems division. "Our encoders, video processors, EPG server, and management systems all work together so that organizations can provide their viewers with the highest quality television services available."

TVB's DTT system is a turnkey video head-end system which includes compression, multiplexing, and electronic program guide (EPG) management for the transmission of standard-definition (SD) and high-definition (HD) video, using both MPEG-2 and H.264 standards. Equipped with Thomson's ViBE encoders, video processors for hybrid statistical multiplexing, EPG servers, and management systems, TVB will be able to leverage their unique dynamic service plan management capabilities to seamlessly remove and add channels within their service plan.

This agreement with TVB increases Thomson's presence in the television and broadcast market in Asia, and confirms Thomson's leading position in within DTT installation segment.


Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, consumer electronics markets, and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson's filings with the U.S. Securities and Exchange Commission.

About Thomson — World leader in digital video technologies

Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services, and systems to help its Media, Entertainment & Communications clients - content creators, content distributors and users of its technology - realize their business goals and optimize their performance in a rapidly changing technology environment. For more information:

|Press Relations Thomson  |                    |                    |
|Martine Esquirou         |   +33 1 41 86 58 51|martine.esquirou@tho|
|                         |                    |            |
|Caroline Ponsi           |   +33 1 41 86 61 11|caroline.ponsi@thoms|
|                         |                    |              |
|Joanna Pays              |   +33 1 41 10 56 18|joanna.pays@thomson.|
|                         |                    |net                 |
|Denise Williams (USA)    |  +1 (503) 526 8160 |denise.williams@thom|
|                         |                    |             |
|Investor Relations       |                    |                    |
|Thomson                  |                    |                    |
|Laurent Sfaxi            |   +33 1 41 86 58 83|laurent.sfaxi@thomso|
|                         |                    |               |
|James Johnson            |   +33 1 41 86 61 48|james.johnson@thomso|
|                         |                    |               |
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