SOURCE: Thomson

September 12, 2008 11:50 ET

Thomson's Mobile TV solutions chosen by 3 Italia for Europe's largest DVB-H service

PARIS and AMSTERDAM, THE NETHERLANDS--(Marketwire - September 12, 2008) - The Italian mobile operator, 3 Italia, has built a new operation centre for the mobile television services La3 TV, based on an integrated solution from Thomson (Euronext Paris: 18453; NYSE: TMS), the worldwide leader in video solutions. 3 Italia operates Europe's largest DVB-H service with over 850,000 subscribers in Italy. The new Thomson mobile video headend allows 3 Italia to manage encoding and delivery in house, with the capability to broadcast up to 20 channels over DVB-H, with superior picture quality.

The solution is based on Thomson's ViBE Mobile TV encoder to achieve the highest possible quality of MPEG-4 compression, optimizing the bandwidth available for mobile television.

Thomson engineers provided systems design, integration, commissioning and training services for the whole implementation. The installation was completed in a record-timeframe, and handed over in July 2008.

"We have been selected for Europe's largest mobile TV services, and Thomson's mobile TV solutions are at the heart of some of the most important deployments worldwide" said Patrick Montliaud, Senior Vice President of Thomson's Networks and Integration Solutions within the Systems division. "We look forward to accompanying 3 Italia with our scalable solutions as their user base grows even further."

Thomson is unique in supporting the entire media chain from high-definition content creation to multi-play services for home consumption.

http://www.thomsongrassvalley.com/news/calendar/ibc2008/tour/

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Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, "media and entertainment" markets, and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson's filings with the U.S. Securities and Exchange Commission.

About Thomson

Thomson (Euronext Paris: 18453; NYSE: TMS) is the world leading provider of solutions for the creation, management, delivery and access of video, for the Communication, Media & Entertainment (CME) industries. Our clients are studios, broadcasters, network operators (telcos, broadband, satellite and cable operators) and an increasing range of professional users of videos.

We deliver superior value to our customers through a unique combination of industry leading technologies, systems and services, enabling us to offer differentiated and innovative end-to-end solutions based on a broad portfolio of Intellectual Property.

At the cross-roads of the CME industries, leveraging our core competencies in video but also audio, data and voice, we enable our customers to take advantage of the growth opportunities brought on by the digital convergence revolution. For more information: http://www.thomson.net.

About 3 Italia

3 Italia is Hutchison Whampoa's Mobile Media Company operating in Italy. After winning the bid for a UMTS licence in 2000, it launched its services in 2003 and now leads the UMTS market in our country with its 8,45 million customers, thanks to a wide range of Internet, multimedia and videocommunication services, and to its mobile entertainment, music, news, cinema, sport and TV. In 2005 3 Italia got the national licence of digital TV operator, and in June 2006 it launched the world's first Mobile Digital TV with DVB-H technology. 3 Italia has confirmed itself at the forefront in the development of 3G mobile technologies, also thanks to the launch of the first HDSPA offer in Italy, in April 2006, and to the implementation of HSUPA that gives access to mobile broadband and can reach a data transmission speed of 7.2 Mbps in download and 1.4 Mbps in Upload. In June 2007, thanks to agreements with Microsoft, Google, Yahoo!, eBay and Skype, 3 Italia launched XSeries, the first all-inclusive offer that extends the use of many applications and functions of Internet broadband to 3G phones. In October 2007 3 Italia and Skype launched 3 Skypephone, the first mobile phone expressely dedicated to VoIP and designed for the mass market. Finally, in June 2008, TV and "free Internet" became the pillar of 3 Italia's "crossmedia" strategy, designed to offer mobile TV and Internet all in a single object, pocket-sized and personal, combining broadcast TV, thematic channels, TV 2.0, social networking and all the richness of the Internet world.

+-------------------------+--------------------+--------------------+
|Press Relations Thomson  |                    |                    |
+-------------------------+--------------------+--------------------+
|Martine Esquirou         |   +33 1 41 86 58 51|martine.esquirou@tho|
|                         |                    |mson.net            |
+-------------------------+--------------------+--------------------+
|Caroline Ponsi           |   +33 1 41 86 61 11|caroline.ponsi@thoms|
|                         |                    |on.net              |
+-------------------------+--------------------+--------------------+
|Claudine Cecille         |   +33 1 41 86 67 44|claudine.cecille@tho|
|                         |                    |mson.net            |
+-------------------------+--------------------+--------------------+
|Joanna Pays              |+ 33 1 41 10 56 18  |joanna.pays@thomson.|
|                         |                    |net                 |
+-------------------------+--------------------+--------------------+
|Investor Relations       |                    |                    |
|Thomson                  |                    |                    |
+-------------------------+--------------------+--------------------+
|Laurent Sfaxi            |   +33 1 41 86 58 83|laurent.sfaxi@thomso|
|                         |                    |n.net               |
+-------------------------+--------------------+--------------------+
|James Johnson            |   +33 1 41 86 61 48|james.johnson@thomso|
|                         |                    |n.net               |
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