SOURCE: Thoora

thoora news engine smart human algorithm

March 01, 2011 10:11 ET

Thoora Re-Launches With Assisted Curation

Delivers Best of the Web; Gives Users, Not Algorithms, the Final Say on Content

TORONTO--(Marketwire - March 1, 2011) - Thoora today re-launched its heralded news engine, but with a twist: users can now use Thoora to find the best sources on the Web and then easily curate beautiful, relevant, search-savvy pages on any topic. Thoora is the first to put users back in the driver's seat, after realizing that machine/algorithm-only solutions were falling short.

"Thoora's secret is its combination of human and machine," said Thoora CTO and co-founder Chul Lee. "We have hundreds of signals to help you decide what makes 'the best' content on the Internet: trusted sources, authority, relevance, freshness, popularity -- too many to name here. While our secret formula keeps your content relevant and discoverable, you ultimately decide which sources to include on your topic. What you and I think is 'great' may differ, so we designed an interface that lets you easily and elegantly curate your choices."

Users going to the Thoora website today will be able to sign up for the Private Beta expected to launch in 4-6 weeks, check out a video of the new self-curation tool, and see a showcase of curated topics to get a sense of how they'll work.

The Thoora engine scours over 90 million blogs, over 5000 traditional media sources, and social media sites such as Twitter and Facebook -- for the best content related to user-defined search topics. From there, users can easily and elegantly change, rank, and even add in their own favorite sources and articles. Users can publish topics, share them through social media outlets, and build a base of followers.

Thoora is also introducing the concept of "Cruise Control": once users have trained the Thoora engine to deliver the best content, they can turn on Cruise Control and the published pages will automatically update and continue to deliver the freshest, most relevant content to the curator's audience. But just as with cruise control on a car, you can take back "manual" control with the touch of a button.

"We know that SEO has been a dirty word of late, so it's important to note that we haven't gamed the system at all; but because our engine searches for trusted, highly ranked content and self-updates -- it tends to create topics that are naturally search-friendly. We weed out spam, adult content and link farm content; which makes for a significantly more relevant and honed content stream. Even though Thoora currently has over 92 million blogs indexed for its news engine, users are free to add any additional sites, streams or blogs to the topics they curate," added Lee.

About Thoora
Thoora is a Toronto-based startup funded by Rogers Ventures. Their online platform allows users to seek out news based on their own interests from the blogosphere, social media platforms and traditional outlets. Rather than abiding by rigid algorithms, Thoora users can determine which content stays and goes, allowing them to give their personal news an intelligent touch. You can visit Thoora on Facebook and follow them on Twitter for the latest product news and updates.

For more press details please go to:

Contact Information

  • Contact:
    Merredith Branscombe
    Leap Public Relations
    Email Contact