November 16, 2010 12:01 ET

Those in Leeds Are the Most Charitable in the UK When it Comes to Sharing Christmas Bargain Finds

LONDON, UNITED KINGDOM--(Marketwire - Nov. 16, 2010) - Christmas might be the season of good will to all men, but in Leeds the people are taking it one step further, according to research conducted by – the voucher code website for savvy shoppers.

Over 21% of Leeds shoppers said they would tell all their family and friends if they spotted a bargain on the internet to help out others at what looks like being another painful Christmas on the wallet. The generous people of Leeds are way ahead of those across the Pennines in Manchester, where the figure was only a miserly 12%, just below the national average (13.2%) and just 6.6% of people in Southampton would share a bargain find.

Nationally, 70% of those polled said they hid the true cost of the presents they buy for friends and family – buying items online at a discount, but failing to mention the full price when quizzed. And when it comes to spotting a bargain it's women who have the eye and the patience with almost 50% of female shoppers saying they checked for any store discounts online to get a better price. The same can't be said for the men though; over a quarter of men said they wouldn't bother checking, buy the item anyway and end up spending more than they had budgeted.

Simon Bird, Director of Retail Partnerships, said: "It is somewhat surprising that only one in ten people across the country would tell all their friends and family if they found a great deal on the internet but it shows that everyone needs to keep their eyes peeled for a bargain this Christmas. lists all the best online deals and Christmas vouchers for everyone to save on gifts, food shopping and deliveries and if people are stuck for ideas or can't find a discount they are looking for they can ask our Answers service and receive a reply in less than 24 hours." is the UKs only deal and discount site to only publish 'live' vouchers and offers, meaning everything visible on the site is available to buy and has not expired.

For more information or to ask Savoo Answers a question, visit

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