SOURCE: Wildchild Nation, LLC

Wildchild Nation, LLC

November 11, 2010 16:29 ET

Threader Streetwear Partners With Hip Hop International

LOS ANGELES, CA--(Marketwire - November 11, 2010) - Streetwear company Wildchild Nation, LLC announces a new partnership with Hip Hop International, producers of the USA and World Hip Hop Dance Championships. Wildchild Nation provides online distribution of Hip Hop International's collection of garments and products as part of Threader, the first online urban clothing marketplace for the dance and entertainment industries.

Howard and Karen Schwartz, creators of Hip Hop International, said: "We've built a strong brand over the years, but we've been so focused on the Championship and America's Best Dance Crew, we haven't been able to leverage that brand power with respect to merchandise. Our fans and participants have wanted our streetwear apparel, but haven't been able to get it outside of the annual event. Being on Threader helps us achieve those goals and serve our customers better."

Threader owner, Marc David, commented: "We have been sponsors of the USA and World Hip Hop Dance Championships for the past three years, and over time, our relationship has grown. Saying we are thrilled to have Hip Hop International on Threader would be an understatement. They have become iconic in the hip hop dance industry. The USA and World Hip Hop Dance Championships held in Las Vegas every year draw thousands of performers from all over the world."

Be part of the story; the hip hop clothing can be found at: www.threaderstyle.com.

About Wildchild Nation
Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments.

About Hip Hop International
Hip Hop International founded in 2000 and based in Los Angeles is the producer of multiple live and televised street dance competitions. Among them are MTV's Randy Jackson presents America's Best Dance Crew, the USA Hip Hop Dance Championship, the World Hip Hop Dance Championship, the World Battles and Urban Moves Dance Workshops. Hip Hop International is recognized in more than 100 countries by its broadcasts on MTV and other international networks and is represented in more than 30 countries by its exclusive licensees. 

Contact Information

  • Contacts
    Marc David
    Wildchild Nation, LLC
    877.797.9453
    Email Contact

    Laurence Cohen
    Hip Hop International
    310.980.7788
    Email Contact