SOURCE: Wildchild Nation, LLC

Wildchild Nation, LLC

June 18, 2009 14:10 ET

Threader Urban Clothing Partners With Hip Hop Icons The AmountBoyz

LOS ANGELES, CA--(Marketwire - June 18, 2009) - Streetwear clothing company Wildchild Nation, LLC announces a new partnership with renowned dance crew, the AmountBoyz. Wildchild Nation will provide online distribution of the AmountBoyz' collection of garments and products as part of Threader, the first online streetwear marketplace for choreographers and entertainers.

Earlier this year at an underground industry event in New York City, Wildchild Nation co-founder, Luam, approached the AmountBoyz' founders Anthony "Antboogie" Rue II and Adrian "Adubz" Wiltshire. "Threader brings the hip hop dance industry's premier choreographers, artists and dance crews together all under one virtual roof. We knew our line-up wouldn't be complete without the AmountBoyz, so we approached them before they returned to Madonna's Sticky and Sweet tour to seal the deal."

Antboogie remarked, "We're excited about expanding our brand and reaching our audience in a new way." Adubz continues, "With Threader, we can offer our global audience a way to support our movement and even pre-purchase tickets to our events. They make it simple."

Wildchild Nation, the leader in hip hop dance-inspired urban clothing, created Threader as an online lifestyle streetwear marketplace where partners such as the AmountBoyz can reach their audience and cross-promote with other partners' audiences, and offer them a way to monetize their brand. Threader is the first site of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments and even event ticket sales. Each service is offered a la carte and together serve to unify the larger hip hop dance movement. Wildchild Nation launched the Threader service on June 15, 2009. The AmountBoyz' hip hop clothing is currently available at: www.threaderstyle.com.

About Wildchild Nation

Wildchild Nation is a premier lifestyle streetwear apparel company founded by Luam, Traci Copeland, and Marc David, based in New York City. Wildchild Nation produces men's and women's quality, trend-right designs influenced by the Soho, urban, streetwear, and vintage markets. In line with their mission, they push to revitalize their consumers into self-awareness and action, referring to the "Wildchild Movement" in which individuals are encouraged to explore their hidden ambitions and creativity.

About the AmountBoyz

The AmountBoyz was established in 1998 by its two senior members Anthony "Antboogie" Rue II and Adrian "Adubz" Wiltshire. The entertainment company and dance crew has grown over the last decade into one of the most sought-out groups of talent for dance, choreography, concert tour, film and television, and have expanded into music, internet media, and fashion. They have performed on Madonna's Sticky and Sweet tour as well as movies like "Honey," "Stomp the Yard," and "Dreamgirls." The AmountBoyz' vision is to create entertainment for the masses to love, while having the time of their life.

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