SOURCE: Wildchild Nation, LLC

Wildchild Nation, LLC

March 04, 2010 12:00 ET

Threader Urban Clothing Partners With Streetwear Timepiece Maker, Flud Watches

LOS ANGELES, CA--(Marketwire - March 4, 2010) -  Streetwear company Wildchild Nation, LLC announces a new partnership with urban wrist watch maker, Flud Watches. Wildchild Nation will provide online distribution of Flud's collection of watches as part of Threader, the first online urban clothing marketplace for celebrities in the dance and entertainment industries.

Brand director, Mel Peralta, said, "Our brand continues to grow, and selling on Threader opens up a whole new market for us in the hip hop dance scene. Threader has relationships with everyone in the hip hop dance industry, so selling through their site to gain access to their audience was a logical choice."

Wildchild Nation co-founder, Marc David, commented, "We looked at the brands on the site and those coming soon, and realized we needed to add a wrist wear accessory. Flud's watches, especially their signature boombox and turntable watches, complement the rest of the streetwear on Threader."

Threader just launched a Facebook application that enables the brands on the site to promote their merchandise on their Facebook pages. Mr. David commented, "Their audience is already on Facebook.  Instead of trying to drive customers to the Site, we knew it would be more effective to bring the Threader brand's products to their customers directly."

Be a part of the story; the hip hop clothing can be found at:

About Wildchild Nation
Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments.

About Flud Watches
Flud Watches was established in 2007 by a few good men who loved the streetwear scene and good business. In an effort to bring the watch back to its rightful place as one of the ultimate accessories, the concept for Flud was born. Our goal is to create unique, fresh watches for the casual and streetwear scene without the pretentiousness or price tag. Fresh style, nice price, it's a simple formula. We could get more wordy, but its not what Flud is about -- it's all about the watches.

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