SOURCE: Threadless


April 23, 2014 11:00 ET

Threadless Gives Rights and Twenty Percent of Profits to Artists

Adds Tipping Feature to Checkout to Further Support Global Artist Community

CHICAGO, IL--(Marketwired - Apr 23, 2014) - Threadless, the global design community, today introduced new artist-friendly terms that grant artists all rights to their work through a non-exclusive contract, and a royalty compensation model that gives 20 percent of profits to the artists who created each purchased design.

Meant to enhance the support, exposure and growth of artists worldwide, these advancements create opportunity and further success by allowing artists to share their work across all available platforms and increasing financial potential. A long-time champion of the arts, Threadless sees the changes as increasingly beneficial to independent artists, ensuring the company stays true to their core values and mission.

"It is very important to us that our artists, who are the very reason that we exist, have both control over and fair compensation for their original work," said Jake Nickell, CEO of Threadless. "With the new terms and royalty-based compensation model, we are making an active effort to ensure that our artists not only retain the rights to their intellectual property, but also receive a share of the profits that the sale of their designs generates. Threadless strives to be the best place in the world for artists to get exposure and monetize their work, and we believe that these new structures make Threadless a more supportive place for artists to submit and sell their work."

In addition to the new royalty compensation model, customers will also now be able to digitally tip the artists whose work they are purchasing on during checkout. This new tipping functionality further underscores Threadless' commitment to their artist community in ensuring that artists are fairly compensated for their work while also enabling consumers to play an active role in showing their appreciation for their favorite artists. 

"Threadless is an interactive community that thrives on support as much from their peers as they do from us," said Nickell. "The new tipping feature gives everyone a chance to lend a hand, further connecting our community and values by helping artists we all admire, respect and believe in."

For more information, please visit the Threadless blog here.

About Threadless
Threadless is a creative community that makes, supports, and buys great art. Thousands of people worldwide submit their designs online. Our community picks the ones that get made into t-shirts, phone cases, art prints, and more. When you buy from us, you support the artist who created the design. Make Great Together.

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