SOURCE: ThreatMetrix

ThreatMetrix

January 11, 2011 06:00 ET

ThreatMetrix Opens European Headquarters to Meet Increasing Demand for Its Fraud Prevention Solutions

Fastest Growing Cloud-Based Provider of Fraud Prevention Solutions Generates 30% of Its Revenue From International Customers

LOS ALTOS, CA--(Marketwire - January 11, 2011) - ThreatMetrix™, the fastest growing cloud-based provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced the opening of a European headquarters in The Hague, The Netherlands to provide service, support and sales to meet the growing demand for its fraud prevention solutions.

"Opening a European headquarters was a logical next step to better serve our existing and prospective customers," said Reed Taussig, president and CEO, ThreatMetrix. "In 2010, we generated approximately 30% of our revenues from customers located outside of the U.S., with the largest percentage of non-U.S. revenues originating in Europe."

ThreatMetrix has made several other previous investments to better serve its European customers:

  • Developed a European Data Center: In 2010, ThreatMetrix opened a European data center in the United Kingdom to provide faster and more accurate fraud screening. Top European e-commerce, travel, Web 2.0 and payments companies now make up 25% of the millions of daily transactions flowing through the global ThreatMetrix Fraud Network. Many of ThreatMetrix's customers conduct business in real-time, making it imperative the ThreatMetrix Fraud Network service quickly identifies fraudulent devices, transactions and anomalies so they can make a safe "go, no-go decision."

  • Achieved European Safe Harbor Certification: In 2010 ThreatMetrix was certified as compliant with the United States - European Union (EU) Safe Harbor Framework. The Safe Harbor Framework was developed by the European Union and the United States to bridge the different approaches to privacy. This certification reconfirms ThreatMetrix' ongoing commitment to protect the privacy of individuals in Europe, the U.S. and wherever ThreatMetrix conducts business around the globe.

  • Signed on European Resellers: ThreatMetrix has signed a variety of European reseller agreements for regional representation, including those with ExperCash (Germany) and with Athena Global Services (France).

About the ThreatMetrix Fraud Network
ThreatMetrix reduces direct fraud costs by up to 75% for its customers in Europe, North America, South America, Asia, and Australia. Delivered via the software-as-a-service (SaaS) model, the ThreatMetrix Fraud Network provides risk, IT, e-commerce, security and fraud professionals with shared intelligence in real-time for verifying new accounts, authorizing payments and transactions, and authenticating user logins, all in one integrated system. The ThreatMetrix Fraud Network utilizes a comprehensive range of device, behavioral, and transaction data to build a customizable "contextual risk score" that delivers the information fraud analysts need to make an instant "go, no-go" decision about a customer.

About ThreatMetrix 
ThreatMetrix helps companies stop web fraud and enable e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Fraud Network helps online businesses verify new accountsauthorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix' simple and cost-effective software-as-a-service (SaaS) approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base around the world across a variety of industries including social networks (dating, gaming)financial servicese-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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