The Keg Spirit Foundation

The Keg Spirit Foundation

August 25, 2006 08:30 ET

Three "Average Employees" Complete a Not-So-Average Journey

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Aug. 25, 2006) - Last fall, three employees of The Keg Steakhouse & Bar started talking about ways they could make a difference for their respective communities. They decided to cycle across Canada to raise money for charity, and the Cycle for Spirit was born. Steve Fidler (Vancouver, BC), Adrian Pusiak (Toronto, ON) and Jeremy Cummings (St. John's, NL) left Victoria on April 24th to begin their cross-Canada bike ride, and finished in St. John's on August 4th.

These riders were not avid cyclists. Rather, they are ordinary employees that wanted to do something extraordinary. Their goal was to encourage other staff within The Keg to raise money for charities through The Keg Spirit Foundation. By the end of the event, they raised over $184,000, stopped at 34 Keg locations across the country, and united more than 7,000 other Keg staff members to do something amazing for charity. "We set out on this journey not just to raise funds for The Keg Spirit Foundation but to raise understanding and awareness throughout the Keg World about what The Keg Spirit Foundation does, and how we can work together to make a difference for charities in our communities", said Steve Fidler, one of the riders.

This is an amazing example of what can happen when an employee-driven, grass roots idea takes hold in a company. "Through this incredible adventure, Jeremy, Adrian and Steve have united our entire company in something that became bigger than anyone could have imagined " says David Aisenstat, President and CEO of Keg Restaurants Ltd. "Despite the fact that this kind of enthusiasm has always been at the heart of The Keg, the Cycle for Spirit has become a defining moment in our company because of the passion and inspiration Jeremy, Adrian and Steve have shown throughout their journey".

This ride was supported by corporate sponsors including Giant Bikes, Helly Hansen, and Islander R.V. In addition, all costs relating to both the ride and the foundation are fully funded by The Keg Steakhouse & Bar. One hundred per cent of the money raised will go to local charities through The Keg Spirit Foundation.

About The Keg Spirit Foundation

The Keg Spirit Foundation supports programs that benefit the development of children and youth. In particular, its goal is to recognize organizations that mirror the mentorship that The Keg has provided to tens of thousands of young staff for more than 35 years. Since its inception in 2001, The Keg Spirit Foundation has proudly contributed more than $2 million to more than 170 North American charities.

About The Keg Steakhouse & Bar

Vancouver-based Keg Restaurants Ltd. is the leading operator and franchisor of steakhouse restaurants in Canada and has a substantial presence in select regional markets in the United States. The Keg Steakhouse & Bar was named Restaurant Company of the Year by Foodservice and Hospitality Magazine in 2003, and for the past four years has been recognized as one of the "50 Best Employers in Canada" by the Globe and Mail's Report on Business Magazine. In 2005, The Keg received a CIBC "Spirit of Leadership" Community Award in recognition of corporate giving excellence. For further information about The Keg Steakhouse & Bar, visit www.kegsteakhouse.com.

To view a photo of the Cycle for Spirit click the link below:

http://www.ccnmatthews.com/docs/keyevent.jpg

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