SOURCE: eDiets.com

eDiets.com

December 14, 2010 09:00 ET

Three Biggest Loser® Finalists Use The Biggest Loser Meal Plan by eDiets to Prepare for Finale

FORT LAUDERDALE, FL--(Marketwire - December 14, 2010) - eDiets.com, Inc. (NASDAQ: DIET). Ada, Elizabeth and Patrick, "Biggest Loser" finalists, have been using The Biggest Loser Meal Plan by eDiets at home to help ensure they get the right nutrition and calories to lose weight in time for the season finale and win the $250,000 prize. The Biggest Loser Meal Plan by eDiets is licensed through NBC Universal Television Consumer Products Group and Reveille LLC.

The convenience of having the nutritious, calorie-controlled meals delivered to their door is a significant benefit for these contestants. "I don't have to stare at my cabinets trying to figure out what to eat. I don't have to weigh food or measure," Patrick said. "It's quick; it's simple; it's awesome and I know exactly the nutrition that I'm putting into my body."

On the ranch, the finalists learned the importance of exercise and managing caloric intake in achieving a healthy weight. "The Biggest Loser Meal plan makes it easier. It's more convenient, I don't have to think about it and I know exactly what I'm eating!" said Ada, who admitted that portion control had been an issue for her before this contest.

Elizabeth lost 52 pounds on the ranch and used The Biggest Loser Meal Plan to help her transition to losing more weight at home. She said, "This food tastes really good and fresh! I was so surprised at the taste and the quality of the meals! The Spinach and Cheese Frittata is one of my favorites."

In addition to the finalists, several of the contestants eliminated earlier in the season have also turned to The Biggest Loser Meal Plan to help them achieve their weight-loss goals. The season finale airs on December 14th at 9 p.m. ET/8 p.m. CT on NBC.

About "The Biggest Loser"

"The Biggest Loser" on NBC airs on Tuesdays from 8:00 to 10:00 p.m. (ET/PT). The first reality series where everybody loses, "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. "The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Check out www.biggestloser.com for more information.

About NBC Universal Television DVD, Music, and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About Reveille

Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including MASTERCHEF, THE BIGGEST LOSER, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL. Upcoming television series include the highly-anticipated return of Paula Abdul to television with LIVE TO DANCE. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. 

About eDiets.com

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets flagship site, www.eDiets.com, currently features its award-winning, fresh-prepared diet meal delivery service as well as offering members over 20 healthy on-line diet plans. eDiets also provides businesses with a broad range of turn-key health and nutrition solutions at http://www.nutriotech.com and the New Biggest Loser Meal Plan available at http://www.biggestlosermealplan.com. For more information, please call the PR Desk at 954-703-6156 or visit www.eDiets.com.

Contact Information

  • Investor Relations Contact:
    John Mills
    ICR, Inc.
    310-954-1105
    John.Mills@icrinc.com

    PR Desk
    954-703-6156