Eloqua Corporation

Eloqua Corporation

November 30, 2006 12:00 ET

Three Eloqua Customers Named Finalists in 2006 Selling Power Sales Excellence AwardsSM

All Powered by Eloqua Conversion Suite, ATX Communications, Bulldog Solutions and DriveCam, Inc. Contend for Demand Generation Program of the Year

TORONTO--(CCNMatthews - November 30, 2006) - Eloqua Corporation, the leading supplier of automated demand generation software and services, is pleased to announce that three of its customers were named as finalists in the "Demand Generation Program of the Year" category in the 2006 Selling Power Sales Excellence Awards. ATX Communications, Bulldog Solutions and DriveCam, Inc. represent half of the six finalists selected for their achievements in driving sales opportunities with advanced marketing automation solutions.

The new awards are jointly presented by Selling Power magazine, the leading sales management publication with 145,000 subscribers in 67 countries, and The Stevie® Awards, which have been hailed as "the business world's own Oscars" by the New York Post (April 27, 2005).

Nicknamed the Stevies for the Greek word "crowned," winners will be announced during a gala banquet on Monday, December 4 at the Westin Casuarina Hotel, Spa & Casino in Las Vegas. Nominated sales executives from around the world are expected to attend.

"We are very honored to be recognized for our highly successful demand generation program," said Kathleen Glass, director of marketing of DriveCam. "While there are many factors involved in building an effective sales lead generation program, a critical element of our success is Eloqua Conversion Suite. By integrating direct marketing, web site analytics and marketing automation on a single platform, Eloqua helps DriveCam efficiently capture, track and measure every lead to ensure that no potential revenue opportunity is missed. Eloqua has helped us optimize our marketing efforts to measurably drive revenue growth."

"Eloqua Conversion Suite is the engine that drives our market softening and lead generation programs," said Andrew Goldenberg, vice president of marketing of ATX Communications. "Eloqua helps us deliver timely, targeted communications and gain a deep understanding of how our campaigns reach and motivate prospects and customers. And through our integrated system, our sales teams can leverage marketing's influence to prioritize and advance new business opportunities, creating a highly effective relationship between our sales and marketing functions."

Rob Solomon, CEO and founder of Bulldog Solutions, said, "As a strategic business partner, Eloqua enables us to deliver lead generation and optimization services in a repeatable and measurable process. We rely on its demand generation platform to leverage the power of customer-driven marketing. In addition to achieving greater results in terms of qualified leads, we gain actionable visibility into our campaigns and the ability to make a direct connection between marketing campaigns and revenue generation."

Eloqua Conversion Suite is the industry's leading integrated demand generation platform for businesses that expect measurable results from their marketing efforts. An on-demand, Software as a Service (SaaS) solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, Web site analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, streamline marketing processes and accelerate sales cycles.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners this week from among the Finalists. Finalists were chosen by business professionals worldwide during preliminary judging.

"Being named a Finalist in The Selling Power Sales Excellence Awards is an important achievement," said Gerhard Gschwandtner, founder and publisher of Selling Power. "It means that independent business executives have agreed that the nominee is worthy of international recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Details about The Selling Power Sales Excellence Awards and the list of Finalists in all categories are available at www.stevieawards.com/sales.

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and web site analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States. For more information, please visit www.eloqua.com or call 866-327-8764.

About The Stevie Awards

Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About Selling Power

Selling Power is the world's leading sales management magazine with more than 145,000 subscribers in 67 countries. Learn more at www.sellingpower.com.

Sponsors of the 2006 Selling Power Sales Excellence Awards include Factiva, Fusion Sales Partners, HR Chally, and SAP.


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