SOURCE: Fat Brain Toy Co.

Fat Brain Toy Co

May 28, 2015 13:13 ET

Three Fat Brain Toy Co. Products Named Finalist for "Best Toys for Kids" Award

Swingy Thing, Rolligo, and Joinks Chosen for ASTRA's Exclusive Award

ELKHORN, NE--(Marketwired - May 28, 2015) - Fat Brain Toy Co., a nationwide leader in the specialty toy industry, is proud to announce three new products have been named finalists for the American Specialty Toy Retailing Association (ASTRA) “Best Toys for Kids” award.

2015 releases Swingy Thing, Rolligo, and Joinks have been hand-selected as finalists by a group of nationwide specialty toy retailers. The ASTRA “Best Toys for Kids” award represents the objective and collective experience of America’s toy experts. With over 550 plus independent and neighborhood toy retailers around the country nominating and voting on awards, unbiased toy experts uniquely drive “The Best Toys for Kids” award.

Fat Brain Toy Co. travels the world to identify trends in play and design. We are thrilled to be honored with three selections for this coveted award. Each of these three products offer incredible play value for children,” said Erik Quam, Fat Brain Toy Co.’s Director of Product Development.

The ASTRA “Best Toys for Kids” debuted in 2009 with the goal of attracting media and customers to specialty toy stores during the fourth quarter. ASTRA annually awards 21 winners in 13 product categories. Fat Brain Toy Co. has been awarded “Best Toys for Kids” awards the last three years. Tobbles Neo captured the award in the Early Learning category in 2012. Squigz won the award in the Constructive Play category in 2013. Teeter Popper (Active Play), pipSquigz (Early Play), and Peek-A-Doodle Doo (Game Play) all took home awards last year.

"Being awarded a Best Toys for Kids Award is especially gratifying because we know how discerning the judges are," explained Mark Carson, Founder of Fat Brain Toy Co. "Who better to identify the hot toys of 2015 than toy store owners? We are extremely proud to be honored by this great group of 'Toy Experts.'"

About Fat Brain Toys: ( Fat Brain Toy Co. is an Omaha-based developer of unique specialty toys, games and gifts exclusively for the specialty market. Fat Brain Toy Co. prides itself on design excellence and innovation of play. Fat Brain Toy Co. currently has over 60 toys, games, and brainteasers currently on the market including recent award winners include Squigz, Tobbles Neo and the Dado Line of Building Toys.

About ASTRA: With more than 1600 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit

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