Sony Ericsson

Sony Ericsson

November 10, 2010 12:15 ET

Three is the Magic Number for Sony Ericsson Fans

LONDON, UNITED KINGDOM--(Marketwire - Nov. 10, 2010) - A survey carried out on the global Sony Ericsson Facebook page revealed that the majority of fans have owned three phones in their lifetime.

Fans of the Sony Ericsson Facebook page were asked to share the amount of phones they have had in their whole life and three came out as the magic number. Results showed that 49% of the respondents have had between one and five phones in their lifetime with approximately 30% of that figure being taken up by fans that have had three phones in total. 

Conducted through a page status update, the survey prompted over 1,700 comments by fans and saw users sharing their entire mobile phone history, with a number of respondents claiming to having owned over fifty phones in their lifetime. The survey found that around 29% of Sony Ericsson fans have owned between six and ten phones in their life so far and 21% have owned more than ten.

Due to the fact that mobile phone use is continually on the rise and technology is constantly changing, one might have presumed that more fans would have had a larger number of mobile phones in their whole life than just three.

Ben Padley, Head of Digital and CRM for Sony Ericsson, commented: "The results of the survey were really interesting. Essentially the survey is just a piece of fun, but it has created an enormous number of responses with a whole spectrum of answers. It just goes to show that everyone is different, with different demands of their mobile technology, be that the newest functionality, or in this case, just ensuring that they have the latest model."

Fans of Sony Ericsson can get involved with weekly surveys and polls by visiting the global Facebook page. Fans can also find further product news and updates by visiting Sony Ericsson's other official communities, on both the Sony Ericsson Twitter page and the Sony Ericsson YouTube channel.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com.

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