SOURCE: Three Sixty, Inc.

July 17, 2007 14:42 ET

Three Sixty, Inc. (TSXT) Announces Accelerated Distribution Plan

ATHENS, GA--(Marketwire - July 17, 2007) - Three Sixty, Inc. (PINKSHEETS: TSXT) announced the June 29, 2007 completion of the purchase of its wholly owned subsidiary, Rockford-Montgomery Labs, Inc. (“RML”). Included in the purchase was the established PHARB® Hangover Relief formula, know-how and customer base acquired from Pharbco Marketing Group, Inc. (“PMG”).

RML is pleased to announce that it has decided to place the PHARB® logo on the front of its new packaging along with 360 OTC™ and introduce the launch of the new product as 360 OTC™ Hangover Relief “Powered by PHARB.” This decision was based on the popularity of the PHARB® brand name and the previous distribution of the product. The value of PHARB® stems back 10 years to its inception in 1997. The Hangover Relief product was available in over 55,000 stores nationally.

Michelle Shearer, Three Sixty’s CEO, stated, “This will allow us to immediately tap into the same national distribution network that PHARB® utilized and will give the company immediate access into the 145,119 convenience stores nationally that represent sales of in-store merchandise of $163.6 billion for 2006. By leveraging the 360 OTC™ Hangover Relief 'Powered by PHARB' at mass convenience stores and by securing the 'check-out' stand position in these stores, we will see an increase in profits and a substantial increase in revenue. Our twelve-month projections of $32,500,000 to 35,000,000 accounted for having our 2-pack (trial pack) in two major convenience store chains by the end of this year. By changing our distribution strategy to integrate with the PHARB® brand products, this will bring our projections to a minimum of 10 major chain stores nationally, accelerating the growth of our business.”

Three Sixty, Inc. is an acquisition company. Rockford-Montgomery Labs, Inc. is a brand management company focused on the marketing, sales, and production of the 360 OTC™ brand.

Visit us at www.360otc.com

This press release does not constitute an offer of any securities for sale. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ, including, without limitation, the company's limited operating history and history of losses, the inability to successfully obtain further funding, the inability to raise capital on terms acceptable to the company, the inability to compete effectively in the marketplace, the inability to complete the proposed acquisition and such other risks that could cause the actual results to differ materially from those contained in the company's projections or forward-looking statements. All forward-looking statements in this press release are based on information available to the company as of the date hereof, and the company undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Contact Information

  • Contact:

    Three Sixty, Inc.
    Investor Relations
    Tel: 1-706-354-3725
    Fax: 1-800-927-1593
    www.360OTC.com