SOURCE: Joe Montana and Outhink Media

May 12, 2006 10:00 ET

Three-Time Super Bowl MVP Joe Montana Launches an Online Coaching Program for Individuals Looking to Achieve Performance Excellence

Montana's Signature MVP Performance Program Uses Outhink Media's SpinXpress™ Technology to Deliver This Powerful Learning Tool

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 12, 2006 -- Joe Montana, NFL Hall of Famer and co-founder of the MVP Performance Institute™, and personal media publishing and technology company Outhink Media, announce the launch of the MVP Personal Performance Program. This online coaching and personal development seminar series is designed for individuals to learn the fundamentals of achieving personal performance excellence from one of the most successful athletes in the history of sports. The Personal Performance Program is based on Montana's new San Francisco Chronicle bestselling book, "The Winning Spirit -- Sixteen Timeless Principles that Drive Performance Excellence." (Random House 2005)

Powering this dynamic program is Outhink Media's SpinXpress™ personal media publishing platform that lets users participate in and share content in a secure private network. What makes Outhink Media's SpinXpress attractive to companies that want to harness the power of the web for audio, video and user generated content, is the easy-to-use publishing tools with powerful sharing capabilities, rights tracking, and syndication of high-value content. In March, Outhink Media launched their first media property TowerPod, a podcasting and personal media service created for Tower Records.

"As one of the most favorite and respected athletes of all time, it is with great pride that Joe came to Outhink Media to power and execute this exciting and rewarding program," says Dave Toole, CEO and founder of Outhink Media. "By utilizing our advanced technologies, now everyone has the opportunity to take the fundamental performance principles that contributed to Joe's success, and make them their own." The Personal Performance Program is available at http://www.mvpperformance.com.

Customers of the seminar series will receive a workbook manual, 12 downloadable audio coaching sessions and two auditorium-style conference calls with Montana and Institute partner, NBA sport psychologist and executive business coach, Tom Mitchell, Ph.D.

The Institute also announces the launch of MVP Performance Camps, a series of customized offsite retreats for businesses designed to develop higher capacity for individual performance, the essence of teamwork, and the intangibles of a winning spirit. Offered on location in the Northern California wine country, the Camps are a unique blend of a retreat from day to day demands of the office and intense work on important fundamentals of individual accountability and teamwork.

MVP Performance Institute™

MVP Performance Institute LLC was founded in 2005, and provides personal performance and coaching products, seminars and performance camps, which are offsite business training programs. It has three founding partners: Joe Montana, three-time Super Bowl MVP and member of the Pro Football Hall of Fame; Tom Mitchell, Ph.D., a prominent sport psychologist and executive coach; and Hilleary Hoskinson, a successful marketing and publishing executive. For details: http://www.mvpperformance.com.

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