SOURCE: Viscom International

June 24, 2008 10:44 ET

Through New Agreement With Emida Technologies, Viscom Builds Distribution for BEST™ Mexico Brand

ATLANTA, GA--(Marketwire - June 24, 2008) - Viscom International Inc. announced its $5 BEST™ Mexico prepaid phone cards and $5 BEST™ Mexico Celular cards will be available in more than 20,000 locations as part of a distribution deal signed this month with Emida Technologies Inc., a leader in the global prepay and value transfer market.

The agreement with Emida is the third distribution partnership this year for Viscom, provider of prepaid products and marketing services for the U.S. Hispanic market. Earlier in 2008, Viscom announced expanded distribution through Kroger stores and through Blackstone Touch-n-Buy retail kiosks.

"The distribution of our products across Emida's vast Debisys network helps us meet the increasing demand for reliable prepaid phone card brands that deliver the minutes promised and don't charge exorbitant fees," said Lourdes Fusaro Norton, Viscom vice president of sales. "This distribution agreement is another great indication of the strength of the BEST™ Mexico brand among U.S. Hispanics."

Emida's Debisys network provides point-of-sale-activation (POSA) distribution points in predominantly Hispanic-focused stores including independent businesses such as convenience stores, supermarkets, drug stores and recharge wireless stores. Established in 1996, Emida's Debisys network offers consumers a wide range of prepaid products including wireless, long distance and prepaid credit/debit cards, bill payment and prepaid Internet.

Depending on location, customers purchasing a BEST™ Mexico product through the Debisys network receive either a printed thermal prepaid phone card or a receipt with a calling card pin.

About Viscom International

Viscom International Inc. (, a privately held company based in Atlanta, provides prepaid products and marketing services for the U.S. Hispanic market. Its flagship brands, BEST™ Mexico and VicoTel™, are among the most used and trusted brands of communications products specifically designed for Hispanics living in the United States. In addition to prepaid consumer products, the company offers marketing and lead-generation services that leverage its brands in reaching U.S. Hispanic consumers. In 2007, Viscom was named to the first ever Inc. 5000 list of fastest-growing U.S. private companies. In addition, the company was named one of "10 to Watch in 2006" by Intele-CardNews, a trade publication serving the prepaid market, and Viscom founder and President John Wise was recognized as one of Georgia's "Top 50 Entrepreneurs" by Catalyst magazine. Viscom International is located at 1500 Southland Circle, N.W., Suite K, Atlanta 30318. Telephone: 404-574-4300 or 866-900-7962.

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