BOLZANO, ITALY--(Marketwired - November 28, 2016) - THUN Spa, the Italian brand leader in the gift market, today announced the selection of Silicon Valley based Stellar Loyalty and management consulting firm VALUE LAB to help THUN achieve market differentiation by delivering personalized, omni-channel consumer engagement. The new THUN loyalty program will be based on the Stellar Consumer Relationship Cloud Platform.
With its long legacy of distinguished craftsmanship, THUN's creations are gifts of affection. THUN is recognized by its customers as a love brand, and its new emotional loyalty strategy furthers this brand promise. The main objectives include optimizing digital, social, mobile and physical channels to deliver a better consumer experience, and offering a next generation loyalty program that recognizes, rewards and engages consumers in a personalized manner.
THUN is the first Italian brand to adopt the Stellar Consumer Relationship Cloud, recognizing that deepening its customer loyalty and engagement is key to market success. Supported by VALUE LAB and powered by the Stellar Loyalty platform, THUN will be able to tailor its interactions with its consumers, share personalized promotions, instant offers and relevant content. Consumers will be rewarded for purchases, social engagement, and digital interactions.
"Nowadays we are asked to challenge ourselves with new scenarios for marketing, from a pure product-driven concept to a more consumer-oriented marketing situation, where we understand and leverage the consumer's transactions with the brand but also his / her passions," explained Mr. Paolo Denti, CEO of THUN Spa.
"Establishing a lifelong relationship between the company, the brand and consumers means investing in the future for us and for our channels. New social intelligence platforms are offering a number of added values today. Additionally, we can manage a fluid and larger amount of data then before, increasing brand recognition and protecting the brand reputation. For these reasons, we turned to the best available partners to enlist their support. VALUE LAB and Stellar Loyalty bring strong experience in this sector to advise and support THUN through all stages, from integration and optimization of the existing processes and technologies to delivering on the results. Positioning the consumer at the very centre of our strategy, implementing different touch points to listen to and communicate with, personalising the interactions -- these are all essential actions for THUN as a best-in-class retailer committed to investing in our brand and creating true emotion for a unique and unrepeatable consumer experience!"
"We are honoured to be selected by THUN as their new loyalty and engagement platform to help THUN deliver on its vision to elevate its customer loyalty and engagement program," said Mario Invernizzi, VP & GM EMEA, Stellar Loyalty. "We are passionate about the role of modern loyalty programs and we are delivering leading-edge technology to help THUN more effectively acquire, retain and reward loyal customers across all channels. Additionally, by partnering with VALUE LAB, together we will provide THUN with the best combination of retail domain expertise, innovation and experience, to ensure a successful launch and results-driven program that will become a benchmark in the market."
"We are very proud to partner with Stellar Loyalty, a leading-edge company of international relevance," stated Marco Di Dio Roccazzella, Managing Director at VALUE LAB. "The technological partnership with Stellar Loyalty allows us to fully integrate VALUE LAB's wide offering in terms of loyalty solutions, and provide best-in-class practices to customers. Thanks to this new partnership, THUN will benefit from the professionalism of VALUE LAB and its consistent expertise on loyalty, digital and analytics resulting from more than 100 retail projects. Moreover, THUN will be the first to be supported by the most advanced technological tools available on today's market."
Denti added, "THUN is embarking on a journey. Not only do we want to attract new customers, but we also want to maintain our existing consumers with better interaction, product quality and services offered."
What aligned THUN management to Stellar Loyalty and Value Lab's executive team was their vision to build a compelling program not just based on transaction and purchase activities but with the aim of establishing a true emotional relationship with the customer base, engaging them with new content, activities, interactions to build an even more lasting and fruitful Loyalty, jointly declared Invernizzi and Roccazzella.
Born in Bolzano on the 1950 as a ceramic laboratory, THUN became an international reality with a yearly turnover of 82 millions of euro, Italian leader in ceramic products and quality gifts. Every piece is a little masterpiece designed, created in Italy, with a craft passion. Along the years the products assortment has been extended from the table service ceramic to home furniture, to women and kids accessories. THUN articles are available in 1250 POS, 350 of which are mono-brand stores.
Headquartered in Silicon Valley, Stellar Loyalty is a fast-growing consumer relationship company with a mobile-best SaaS loyalty and engagement solution. The company's mission is to bring delight and value to every consumer experience by enabling brands to instantly recognize, engage and reward their loyal customers across the network of digital, physical and human interactions. Founded in 2014 and funded by InterWest Partners and TDF Ventures, Stellar Loyalty is privately held with offices in North America, Europe and Asia. For more details please visit www.stellarloyalty.com or follow Stellar Loyalty on LinkedIn, Facebook and Twitter @StellarLoyalty. Stellar Loyalty is a trademark of Stellar Loyalty Inc.
VALUE LAB (Seri Jakala) is a management consulting and information technology firm and the leading Italian advisor on marketing, sales and omnichannel customer experience. Since 1990, Value Lab supports its clients to achieve sustainable competitive advantage through revenues increase and cost optimization, operating on an international scale. Among the company's main areas of expertise are Strategy, Analytics, Digital & Information Technology focusing on Customer, Digital & E-commerce, Retail and Sales Force.
VALUE LAB can exploit a vast landscape of cross-industry experiences through the other company divisions, including Fashion & Luxury, Retail, Fast Moving Consumer Goods, Consumer Durables, Pharma & Healthcare, Automotive, Petrol, Telco & Utilities, Banking & Insurance. Operations are currently spread all over the world through local offices (Milan, Rome, Madrid, Moscow, Istanbul, Shanghai, Mexico City) and new openings are planned.