February 17, 2011 08:00 ET

Thuuz Launches Cricket Coverage for 2011 Cricket World Cup

Cricket Fans Around the World Now Have Access to the Service That Alerts Them to the Best Action of the Day, Throughout the Year

PALO ALTO, CA--(Marketwire - February 17, 2011) - Cricket fans around the world now have a new (and free) way to help them determine which matches and teams to watch. Today, Thuuz (, a free online service that helps sports enthusiasts track excitement in sports, announced that it will begin alerting users to exciting matches across the Cricket World Cup, one of the world's most viewed sporting events.

With the rollout of Cricket, Thuuz is solving a major problem for many fans around the world. This year's World Cup tournament is to be broadcast in over 220 countries, so many viewers will battle with differing time zones that lead to inconvenient match times. As a result, many of these fans will likely have to record games to watch. Thuuz is the perfect companion for the international viewer, allowing fans to maximize their time, entertainment and the number of matches they can watch by alerting them to the most exciting matches and the recommended times they should tune in to catch the best action.

"We've been tracking excitement among the major American sports leagues for the past several months and recently launched internationally with Soccer. We're now ready to introduce the Cricket world to our service," said Thuuz Co-Founder and CEO Warren Packard. "Thuuz will cover all forty nine Cricket World Cup matches, providing alerts to the best action to people all over the world."

Thuuz's set of proprietary algorithms looks at a multitude of discrete events that can occur in each cricket match, from the typical to the unusual. Each of these events has an impact on the overall excitement rating of the match by taking into account the specific situation (including competitiveness, novelty and pace of play) at the time the event occurred. Thuuz uses this to determine an excitement score for the match on a scale of 0-100, and then notifies users if the game is exciting, telling them the exact point they should watch the game from to catch all the excitement without giving anything away. Thuuz is already covering International soccer, the NBA, NCAA basketball, NHL, MLB, NFL and NCAA football, and will soon be launching its service for rugby, and many other sports.

Thuuz was recently profiled in the November 1, 2010 issue of Sports Illustrated.

About Thuuz

Thuuz is a free online service which helps sports fans track the excitement levels of games in real-time to make sure they never miss out on the best action of the day. Thuuz creates excitement scores on a scale of 1-100 based on a sophisticated set of algorithms that continuously process play-by-play data and alert users by text, e-mail and on Thuuz's website when games get exciting. Thuuz is based in Palo Alto, Calif.

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